A hands-on guide to the next generation of customer relationship marketing
Rapp Collins, one of the world's leading direct marketing agencies, delivers a breakthrough guidebook for modern direct marketing. Customer Obsession shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers.
Abaetê de Azevedo and Ricardo Pomeranz, top leaders at Rapp Collins, share insider details from their consumer-relationship methodology that will dramatically improve the direct marketing strategy in every kind of company.
About the Author
Abaetê de Azevedo is the CEO of Rapp Collins Latin America. Ricardo Pomeranz is the Global Chief Digital Officer of Rapp Collins Worldwide, as well as President of Rapp Digital, a division of Rapp Collins Brazil Group. De Azevedo and Pomeranz frequently lecture on the subject of new technologies and relationship marketing. They both belong to Rapp Collins Global board and have been teaching marketing for 15 years at top MBA programs in Brazil.
