Big Secrets by William Poundstone

Product Description


The Book That Gives the Inside Story on Hundreds of Secrets of American Life --Big Secrets.

Are there really secret backward messages in rock music, or is somebody nuts? We tested suspect tunes at a recording studio to find out.

What goes on at Freemason initiations? Here's the whole story, including -- yes! -- the electric carpet.

Colonel Sanders boasted that Kentucky Fried Chicken's eleven secret herbs and spices "stand on everybody's shelf." We got a sample of the seasoning mix and sent it to a food chemist for analysis.

Feverish rumor has it that Walt Disney's body was frozen and now lies in a secret cryonic vault somewhere beneath the Pirates of the Caribbean exhibit at Disneyland. Read the certified stranger-than-fiction truth.

Don't bother trying to figure out how Doug Henning, David Copperfield, and Harry Blackstone, Jr., perform their illusions. Big Secrets has complete explanations and diagrams, nothing left to the imagination.

Product Details
Amazon Sales Rank: #605499 in Books
Published on: 1985-06-26
Released on: 1985-06-26
Number of items: 1
Binding: Paperback
232 pages
Customer Reviews

A great book, and never mind the haters...
I'm a librarian with over fifteen years' experience in my profession, and this is one of my favorite reference books. I find it more amusing than irritating that this book's rating has been driven down by, variously, a magician, a bitter would-be know-it-all, and a couple of Freemasons. The way that they respond to this book is probably one of the best testimonials to its relevance and quality.

The "big secrets" that Poundstone reveals are, in large part, not that difficult to discover on one's own. With all of the Masons walking around, there are bound to be a few that will blab about the sooper-seekrit initiation ceremonies. With all of the minimum-wage fast food workers, it has to be pretty easy to get a sample of the KFC chicken coating for analysis. With all of the magic books that have been written and published... you get the idea.

The real secret that Poundstone reveals in these instances is that they really aren't secrets, but have been promoted as such by those who benefit from the illusion of secrecy. The whole myth behind Coca-Cola, for example--that the formula is secret, that there's a secret ingredient "7X", that only two people know the formula, and they each only know part of it, and that they can't travel on the same plane--is pure corporate hogwash. The recipe for the syrup has been part of the public legal record for decades. The centuries-old initiation rites of the Masons are pretty much like the ones that you made up for your neighborhood "No Gurls Alowd" clubhouse when you were eight, only with somewhat better props. Stage magicians are still flogging the same tired tricks that were old when Houdini was a kid in Appleton, Wisconsin. And so on.

Naturally, some of the same people who want the general public to believe that these things are unknowable, save only to an initiated few, are upset that Poundstone stuck them between covers for anyone to read. But for the rest of us, who delight in discovery and the puncturing of myths, the book is a sheer blast.

Speculation about mostly irrelevant things!
I enjoyed other, more recent, books by William Poundstone and I decided to try this. I was very disappointed. I am sure the fact that the book was written twenty years ago contributes to my disappointment: many subjects present only nostalgic value for some people and mostly outdated. Don't look for revelations - the author is mostly speculating on the subject (secrets mostly will stay secrets). In our time much more and better information could be found on the Internet. I gave it two stars just for some historical data that I found sometimes interesting.

Psst! Wanna hear a secret?
Did you know that the seductive essence of KFC's secret blend of herbs and spices is nothing more than pepper and MSG? Yikes, no wonder I can chow down the 12-piece box in one sitting!

Author William Poundstone provides a wide variety of esoteric knowledge in BIG SECRETS - everything from an analysis of Coca Cola, an explanation of bar codes and the Rorschach (inkblot) Test, an interminable listing of "secret" radio frequencies, the truth about subliminal shots in movies and ostensibly secret messages in popular song tracks, and an answer to the question "Is Walt Disney's corpse frozen?".

The range of topics in this book is wide, and for that I'd award five stars. However, though I'm reasonably intrigued by the arcane technology of printing currency, the magician's technique of sawing a woman in half, and whether or not there's two-year old fish in Worcestershire Sauce or a secret bank in Beverly Hills, I couldn't care less about the secret ingredients in high-end perfumes, the details of Freemason initiation rites, the method behind the Amazing Kreskin's feats of telepathy, or how playing cards are "marked". And that's the book's biggest problem. While there's likely to be something of interest for everyone in its pages, not everything will be of interest to the individual reader. Therefore, since I read for entertainment, BIG SECRETS is, for me, only a three-star entertainment vehicle. Also, since the book was originally published in 1983, twenty-one years ago - it's woefully outdated. I mean, nothing is mentioned about a secret email address for Bill Gates or what Martha Stewart does when she goes slumming.

According to Poundstone, 7-Up is the only major soft drink with no "secret" ingredients. Maybe that's why the beverage is so boring.