101 Ways to Promote Your Web Site

Product Description

This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.

Product Details

* Amazon Sales Rank: #146338 in Books
* Published on: 2008-07-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 432 pages

Editorial Reviews

Review
"If you have a website, plan to get a website or use the internet to grow your sales, then you MUST own a copy of "101 Ways to Promote Your Web Site,"" --Jeffrey Fox, best-selling author, "How to Make Big Money in Your Own Small Business," "How to Become a Rainmaker," and "How to Become a Marketing Superstar"

Review
"If you have a website, plan to get a website or use the internet to grow your sales, then you MUST own a copy of 101 Ways to Promote Your Web Site." —Jeffrey Fox, best-selling author, How to Make Big Money in Your Own Small Business, How to Become a Rainmaker, and How to Become a Marketing Superstar

"Great stuff! Practical, powerful tips on growing sales from your website. Get it!" —Randy Gage, author, Prosperity Mind and How to Build a Multi-Level Money Machine

"Fantastic online marketing resource! Easy to read, easy to understand, valuable online techniques." —Brad Tully, www.cruiseprofessionals.com

From the Author
The Author, Susan Sweeney (susan@connexnetwork.com) For the past several years I have consulted with many firms across the world on Internet related subjects, delivered many workshops, and spoken at many conferences on the topic of Internet Marketing. In my dealings I began to notice that the same questions continued to arise "Why don't people visit our site? I paid someone to design it so we could use it as a marketing tool". The truth is that, in most cases, the Web site designer has very little to do with the actual online marketing of your Web site. The Web site has to be designed to be search engine friendly, and this is something that has to be recognized by the Web designer. However, this is only a small portion of what must be done to receive a high volume of traffic to your site. In my workshop we cover all the different ways to increase traffic to a Web site. The response was always the same, "Susan, you should put all of this information in a book. It would be a great tool to have." I wrote this book so that people all over the world could learn about the vast opportunities for marketing online and to provide them with the tips, tools, and techniques that I have found valuable to increase traffic to a Web site.

Along with the purchase of the book by entrepreneurs and businesses, I found that many Web site designers were purchasing the book in bulk. Curious as to why, I investigated and found that Web site development companies were giving a copy of the book to their clients. Their clients automatically assume that the traffic would come as a result of having a Web site, and they expected the Web designers to make that happen. The Web site designers recognize that the book is a great tool, and by sharing the book with their clients it can help them to gain a clearer understanding of the many different things involved in increasing traffic to their Web sites. They have an appreciation for what has to be done and how time consuming it can be. They no longer expect that building Web site traffic is something that the Web developer will do for free, and if they are unable to dedicate the time to the promotion of the site, they are willing to outsource for these additional services.

I feel that this book is an excellent resource for all people who are serious about their online marketing. The book is also accompanied by a companion Web site that is continuously updated with the latest resources. To all my readers, I hope you enjoy the book and wish you lots of success with your online marketing. Review: This book provides a wealth of information for Web site promotion. The information in one chapter alone is worth its weight in gold. The format is accessible and the practical strategies are easy to immediately implement. At the end of each chapter, there is a list of free resources on the web that help you evaluate your Web site, as well as free services that submit your web site to a wider variety of search engines.

For a do-it-yourself step-by-step guide to getting your Web site out there with the global giants, 101 Ways to Promote Your Web Site is essential reading. It comes with a password for access to a 'members only' site.
Customer Reviews

Mostly wrong and at best, out of date1
This book should be called "101 False, Misleading, and Outdated Ways to Promote Your Web Site". I was looking for a refresher and a brush-up, and even I know that most of the information in this book is 10 years out of date, and/or false to begin with, and/or borderline sleazy.

She doesn't even tell you to use CSS rollovers instead of JavaScript. Her HTML examples are in *all caps*! I thought that went out with Flock of Seagulls!

Web Site Promotions Class Favorite5
This book offers a good introduction to Online Marketing. If you're still wondering how the Internet may benefit your business, or are a web designer trying to assist clients in developing a web site promotions strategy, this book does the job. It examines the most popular ways in which small businesses are successfully taking advantage of the Internet to promote their business and how to implement them.

We've been using Sweeny's book (earliest editions to the most recent) since 03' as part of a Web Site Promotions Course at [...]. Hundreds of students have come away with a new understanding and appreciation of just how vast the potential is online and the resources available to help put those in place.

useless book1
this book is useless. It talks about everything which is outdated and nothing it talks about is detailed. It's like a sales person talking about tech stuff.

Interactive Web-Based Virtual Reality with Java 3D

Product Description

With the emergence of the Java 3D API, the creation of high quality 3D animated graphics for Java applications and applets becomes a possibility. With numerous aspects of the business, science, medical, and educational fields implementing this technology, the need for familiarity of Java 3D amplifies.

Interactive Web-Based Virtual Reality with Java 3D provides both advanced and novice programmers with comprehensive, detailed coverage of all of the important issues in Java 3D. This essential book delivers illustrations of essential keywords, syntax, and methods to provide an easy-to-read learning experience for the reader.
Product Details

* Amazon Sales Rank: #1229870 in Books
* Published on: 2008-07-09
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 492 pages

Editorial Reviews

About the Author
Chi Chung Ko received the B.Sc. (1st Class Honours) and Ph.D. degrees in Electrical Engineering from Loughborough University of Technology, U.K. He is a Professor with the Department of Electrical and Computer Engineering, National University of Singapore. His current research interests include adaptive signal processing, communications and Internet experimentation. He has written over 300 publications in these areas. He has served on the editorial boards of the IEEE Transaction on Signal Processing, and the IEEE Transactions on Antenna and Propagation. He is now serving as Editors for the EURASIP Journal on Wireless Communications and Networking, as well as the ETRI Journal.

Cheng Chang Dong received the B.S.E.E. and M.S.E.E. degrees from Harbin Institute of Technology, China, and the Ph.D. degree from Beijing University of Aeronautics and Astronautics, China, in 1990, 1995, and 1999, respectively. From 2000 to 2004, he was a Research Fellow in the Department of Electrical and Computer Engineering at the National University of Singapore (NUS) and the Temasek Laboratories at the Nanyang Technological University (NTU). Currently, he is the managing director of NDI Automation PTE LTD (Singapore).

Interactive Web-Based Virtual Reality with Java 3D

Product Description

With the emergence of the Java 3D API, the creation of high quality 3D animated graphics for Java applications and applets becomes a possibility. With numerous aspects of the business, science, medical, and educational fields implementing this technology, the need for familiarity of Java 3D amplifies.

Interactive Web-Based Virtual Reality with Java 3D provides both advanced and novice programmers with comprehensive, detailed coverage of all of the important issues in Java 3D. This essential book delivers illustrations of essential keywords, syntax, and methods to provide an easy-to-read learning experience for the reader.
Product Details

* Amazon Sales Rank: #998113 in Books
* Published on: 2008-07-09
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 492 pages

Editorial Reviews

About the Author
Chi Chung Ko received the B.Sc. (1st Class Honours) and Ph.D. degrees in Electrical Engineering from Loughborough University of Technology, U.K. He is a Professor with the Department of Electrical and Computer Engineering, National University of Singapore. His current research interests include adaptive signal processing, communications and Internet experimentation. He has written over 300 publications in these areas. He has served on the editorial boards of the IEEE Transaction on Signal Processing, and the IEEE Transactions on Antenna and Propagation. He is now serving as Editors for the EURASIP Journal on Wireless Communications and Networking, as well as the ETRI Journal.

Cheng Chang Dong received the B.S.E.E. and M.S.E.E. degrees from Harbin Institute of Technology, China, and the Ph.D. degree from Beijing University of Aeronautics and Astronautics, China, in 1990, 1995, and 1999, respectively. From 2000 to 2004, he was a Research Fellow in the Department of Electrical and Computer Engineering at the National University of Singapore (NUS) and the Temasek Laboratories at the Nanyang Technological University (NTU). Currently, he is the managing director of NDI Automation PTE LTD (Singapore).

The Definitive Guide to Django: Web Development Done Right

Product Description

Django, the Python–based equivalent to the Ruby on Rails web development framework, is presently one of the hottest topics in web development today. In The Definitive Guide to Django: Web Development Done Right, Adrian Holovaty, one of Django’s creators, and Django lead developer Jacob Kaplan–Moss show you how they use this framework to create award–winning web sites. Over the course of three parts, they guide you through the creation of a web application reminiscent of chicagocrime.org.

The first part of the book introduces Django fundamentals like installation and configuration. You’ll learn about creating the components that power a Django–driven web site. The second part delves into the more sophisticated features of Django, like outputting non–HTML content (such as RSS feeds and PDFs), plus caching and user management. The third part serves as a detailed reference to Django’s many configuration options and commands. The book even includes seven appendixes for looking up configurations options and commands. In all, this book provides the ultimate tutorial and reference to the popular Django framework.
About the Author
Adrian Holovaty, a web developer/journalist, is one of the creators and core developers of Django. He works at washingtonpost.com, where he builds database web applications and does "journalism as computer programming." Previously, he was lead developer for World Online in Lawrence, Kansas, where Django was created.

When not working on Django improvements, Adrian hacks on side projects for the public good, such as chicagocrime.org, which won the 2005 Batten Award for Innovations in Journalism. He lives in Chicago and maintains a weblog at www.Holovaty.com.


Jacob Kaplan-Moss is one of the lead developers of Django. At his day job, he's the lead developer for the Lawrence Journal-World, a locally owned newspaper in Lawrence, Kansas, where Django was developed. At the Journal-World, Jacob hacks on a number of sites including lawrence.com, LJWorld.com, and KUsports.com, and he is continually embarrassed by the multitude of media awards those sites win. In his spare time&emdash;what little of it there is&emdash;he fancies himself a chef.
Product Details

* Paperback: 447 pages
* Publisher: Apress (December 6, 2007)
* Language: English
* ISBN-10: 1590597257
* ISBN-13: 978-1590597255
* Product Dimensions: 9.1 x 7 x 1 inches
* Shipping Weight: 1.7 pounds (View shipping rates and policies)
* Average Customer Review:

17 Reviews
5 star: 52% (9)
4 star: 23% (4)
3 star: 23% (4)
2 star: (0)
1 star: (0)

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4.3 out of 5 stars See all reviews (17 customer reviews)
* Amazon.com Sales Rank: #43,528 in Books (See Bestsellers in Books)
(Publishers and authors: Improve Your Sales)
* Also Available in: Hardcover | All Editions

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Adobe Creative Suite 3 Web Premium All-in-One Desk Reference For Dummies

Product Description

The future looks bright for Web developers! With Adobe Creative Suite 3 Web Premium, you now have fantastic tools that enable you to create a wide array of content and graphics to deploy on a Web site that is dynamic and easy to maintain.

Adobe Creative Suite 3 Web Premium All-in-One Desk Reference For Dummies is a hands-on, easy-to-understand guide to the main features in all the CS3 Web development products. The no-nonsense approach is designed to help you build Web sites by covering the basics of each program—Dreamweaver, Photoshop, Fireworks, Illustrator, Flash, Contribute, and Acrobat—as well as the new features in a clear and concise minibook. You get all the expert guidance you need to:

* Choose the right tools for the job
* Create basic HTML Web pages
* Punch up your pages with forms and frames in Dreamweaver
* Save Photoshop images for print and the Web
* Work with text, shapes, and images in Fireworks
* Understand page layout
* Use layers, filters, and effects in Illustrator
* Work with animation, sound, and video in Flash
* Add interactivity to PDF files in Acrobat
* Integrate Dreamweaver, Fireworks, Flash, and Contribute with other Adobe products
* Tackle advanced concepts
* And much, much more!

This friendly guide doesn’t just cover all the new tools in the Suite; it also offers you a primer on Web design as well as insight into how the Suite influences design. Complete with helpful hints on securing your work, Adobe Creative Suite 3 Web Premium All-in-One Desk Reference For Dummies is your one-stop guide to making the most of the Suite and developing for the Web quickly and easily!
Product Details

* Amazon Sales Rank: #30947 in Books
* Published on: 2007-08-20
* Number of items: 1
* Binding: Paperback
* 882 pages

Editorial Reviews

From the Back Cover
7 books in 1
your key to success with Web Premium

Your one-stop guide to creating a dynamic Web site with today's hottest design tools

Want to build a Web site that wows? Seven handy minibooks give you expert guidance in all the cutting-edge Web development products that are packed in Adobe's Creative Suite. You'll format text, import images, lay out pages, liven up illustrations with color, retouch photos, publish movies, add interactivity to PDF files, and much more!

* Create basic HTML Web pages
*

Work with graphics, text, and fonts
*

Use layers, filters, and effects
*

Punch up pages with forms and frames
*

Add animation, video, and sound

About the Author
Damon Dean is an experienced Web producer and developer.

Andy Cowitt is a professional Web developer.

Jennifer Smith is a designer and the founder of American Graphics Institute Training.

Christopher Smith is an Adobe Certified Expert.
Customer Reviews

Other ways to learn 2
The tutorials that come with the creative suite are not only sufficient but also easy to understand and follow, use them first and if you still have questions consider wasting your money on the book for dummies.

An excellent collection choice.5
Libraries seeking computer reference books promising lasting value would do well to look at this one-stop guide to creating a dynamic web site using Adobe's Creative Suite program. Damon Dean is an experienced web producer and developer who works with other equally talented to pack in over 800 pages of details, from formatting text and importing images to laying out pages and using PDF files. It's packed with plenty of detail, yet very accessible to relative newcomers, making it an excellent collection choice.

Diane C. Donovan
California Bookwatch

Advanced JavaScript, 3rd Edition

Product Description

Advanced JavaScript 3rd Edition is an in-depth examination of the most important features of JavaScript. The book assumes readers have a basic understanding of web development, but includes a review of JavaScript fundamentals in Chapters 1 through 3. This book gives the reader a comprehensive look at the fundamentals of JavaScript by examining objects, arrays, date and time functions, math, and all the essentials that are needed for complex yet robust JavaScript scripts. Topics are thoroughly examined with several complete examples.
Product Details

* Amazon Sales Rank: #655213 in Books
* Published on: 2007-11-25
* Original language: English
* Number of items: 1
* Binding: Paperback
* 616 pages

Customer Reviews

Advanced?1
This book is not advanced, it doesn't mention even current techniques used in the language, AJAX, JSON, libraries, etc. I has microsoft-tunnelled vision, it does not show the use the language has right now.
It seems the author just updates a couple of sections to create a new edition, please look further for a good javascript book.

Advanced ???1
Not sure why this book is called Advanced ... it is no more advanced than my basic Javascript bible book. The object oriented section of the book is a whole 6 pages !! Are you kidding me?

Not impressed.

Pro ASP.NET for SQL Server

Product Description

Pro ASP.NET for SQL Server: High Performance Data Access for Web Developers explains how to use ASP.NET 2.0 and SQL Server 2005 most efficiently together. It covers all crucial performance issues and illustrates optimal techniques with enterprise-quality development.

Performance is always an issue, and optimizing database access is one of the most daunting performance challenges facing web developers. With Brennan Stehling as your guide, youll explore the many overlaps of web and database technologies, including configuration, programming, performance tuning, and deployment. You’ll learn how to make high-performance database access not just a goal, but a reality.

What you’ll learn

* Discover what impedes ASP.NET 2.0 access to SQL Server 2005 and how to make web applications and databases work blindingly fast together.
* Learn to make the subtle choices between DataSets, DataReaders, and DataObjects, to simplify code and maximize performance.
* Optimize data-bound controls and create your own.
* See when a custom database provider is advisable and how to build one.
* Understand how to monitor and measure web/database performance.
* Learn to build, deploy, and configure enterprise-level web applications against SQL Server 2005. Who is this book for?

Anyone involved in .NET web development will find this book invaluable. Whether you’re struggling just to handle traffic or scaling up to meet demand, you’ll find all the tools, tips, and techniques you need for high-performance web access to databases. If you want to build enterprise-level web database applications 100% of the time, this book will telland showyou how to do it.

About the Apress Pro Series

The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.

You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard-won solutions to problems you will face in your professional programming career.

Product Details

* Amazon Sales Rank: #292116 in Books
* Published on: 2007-09-21
* Original language: English
* Number of items: 1
* Binding: Paperback
* 408 pages

Editorial Reviews

About the Author
Brennan Stehling is a consultant in Milwaukee who specializes in web, console, and desktop development projects. He's worked with .NET for several years, particularly since the .NET 2.0 Beta 1 release. He blogs regularly on .NET topics at http://brennan.offwhite.net/blog/. He also develops reusable tools in C# and makes them available to developers at SmallSharpTools.com. In his spare time, Brennan plays Gaelic hurling, an Irish sport that has become popular in Milwaukee over the past 10 years.

Learning the Yahoo! User Interface library

Product Description

The Yahoo! User Interface (YUI) Library is a set of utilities and controls, written in JavaScript, for building richly interactive web applications using techniques such as DOM scripting, DHTML, and AJAX. The YUI Library also includes several core CSS resources. All components in the YUI Library have been released as open source under a BSD license and are free for all uses. This book covers all released components whether utility, control, core file, or CSS tool. Methods of the YAHOO Global Object are used and discussed throughout the book. The basics of each control will be presented, along with a detailed example showing its use to create complex, fully featured, cross-browser, Web 2.0 user interfaces. Besides giving you a deep understand of the YUI library, this book will expand your knowledge of object-oriented JavaScript programming, as well as strengthen your understanding of the DOM and CSS. You will learn to create a number of powerful JavaScript controls that can be used straight away in your own applications.
Product Details

* Amazon Sales Rank: #182325 in Books
* Published on: 2008-03-31
* Original language: English
* Number of items: 1
* Binding: Paperback
* 380 pages

Customer Reviews

Great Book on YUI Library5
The Yahoo! User Interface Library is a free resource provided by Yahoo! for web developers. It's a collection of utilities that enable developers to build cross-browser web applications quickly and easily. This library has been around for a few years now and is very extensive. It contains utilities, components, controls (widgets), and CSS tools. This can be very confusing for the developer who has no previous experience with using these types of tools. Even though Yahoo! has some very good online documentation, it still can be difficult to get started using some of these many online tools.

Dan Wellman really explains the main core components of YUI Library very well and would be very helpful to anybody wanting to quickly get started using the YUI.

Dan starts off with a great overview of YUI, with some simple examples. Then in the next chapter (2), the author goes into the CSS tools that it provides to help the develop create consistent web pages of layout and design. The next chapter (3), explains many of the DOM and Event manipulation classes that are provided. This is a very useful chapter because many web pages that use JavaScript require manipulation of web elements on the page. Using many the DOM methods in YUI make it very easy to access any element on a web page.

Continuing with the book, Dan then focuses on the Ajax and Connection Manager classes. Ajax has almost become the defacto-standard of displaying and access data on a web page and using classes explained in this chapter make it very easy to understand many of the useful examples the author use such as a log-in page, newsreaders, etc. I was able to following along very easily and create similar examples based upon the author's explanations.

The rest of the book goes into many of the other useful classes such as: Animation, Buttons, Navigation Trees, Content Containers, and Drag-andDrop, and Auto-complete. You can create almost any type of web interface from the components that are explained from this great book.

If there is one library you use, it should be the YUI Library because it is backed by Yahoo! so you know it is not going anywhere and fully tested and this should be your book that you buy to truly understand it.

A great buy!

A good investment for serious web developers4
Learning the Yahoo! User Interface library
Dan Wellman clearly knows the YUI. I had a problem with one of his examples, and sent an email to the publisher. Dan replied with an answer and later responded to direct questions. It is refreshing to find an author who will communicate with the reader on that level,

I found this book to be a good introduction to the Yahoo User Interface with examples on its use. However, it is lacking detailed information on the classes and their methods. Having said that, Yahoo has done a good job of giving the world a decent open source library that makes many of the tedious tasks less painful. Dan Wellman has done a good job on giving us a look into how to utilize a portion of this library.

Front-end developers will reap the greatest benefit provided they have a basic understanding of OOP and JavaScript. To quote the author, "Trying to learn how to make use of the YUI without first knowing about the JavaScript language itself... is an endeavor likely to end in frustration and disappointment."

This book is a good investment for any serious web developer.

Learning the Yahoo! User Interface library1
It wastes money to buy this book because material on the book very likely come from compiling source from Web. Also A lot of examples on the book don't work. No much work from the author. Reading YUI document is beter than this book. So, I give 1 start. Learning the Yahoo! User Interface library