101 Ways to Promote Your Web Site

Product Description

This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.

Product Details

* Amazon Sales Rank: #146338 in Books
* Published on: 2008-07-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 432 pages

Editorial Reviews

Review
"If you have a website, plan to get a website or use the internet to grow your sales, then you MUST own a copy of "101 Ways to Promote Your Web Site,"" --Jeffrey Fox, best-selling author, "How to Make Big Money in Your Own Small Business," "How to Become a Rainmaker," and "How to Become a Marketing Superstar"

Review
"If you have a website, plan to get a website or use the internet to grow your sales, then you MUST own a copy of 101 Ways to Promote Your Web Site." —Jeffrey Fox, best-selling author, How to Make Big Money in Your Own Small Business, How to Become a Rainmaker, and How to Become a Marketing Superstar

"Great stuff! Practical, powerful tips on growing sales from your website. Get it!" —Randy Gage, author, Prosperity Mind and How to Build a Multi-Level Money Machine

"Fantastic online marketing resource! Easy to read, easy to understand, valuable online techniques." —Brad Tully, www.cruiseprofessionals.com

From the Author
The Author, Susan Sweeney (susan@connexnetwork.com) For the past several years I have consulted with many firms across the world on Internet related subjects, delivered many workshops, and spoken at many conferences on the topic of Internet Marketing. In my dealings I began to notice that the same questions continued to arise "Why don't people visit our site? I paid someone to design it so we could use it as a marketing tool". The truth is that, in most cases, the Web site designer has very little to do with the actual online marketing of your Web site. The Web site has to be designed to be search engine friendly, and this is something that has to be recognized by the Web designer. However, this is only a small portion of what must be done to receive a high volume of traffic to your site. In my workshop we cover all the different ways to increase traffic to a Web site. The response was always the same, "Susan, you should put all of this information in a book. It would be a great tool to have." I wrote this book so that people all over the world could learn about the vast opportunities for marketing online and to provide them with the tips, tools, and techniques that I have found valuable to increase traffic to a Web site.

Along with the purchase of the book by entrepreneurs and businesses, I found that many Web site designers were purchasing the book in bulk. Curious as to why, I investigated and found that Web site development companies were giving a copy of the book to their clients. Their clients automatically assume that the traffic would come as a result of having a Web site, and they expected the Web designers to make that happen. The Web site designers recognize that the book is a great tool, and by sharing the book with their clients it can help them to gain a clearer understanding of the many different things involved in increasing traffic to their Web sites. They have an appreciation for what has to be done and how time consuming it can be. They no longer expect that building Web site traffic is something that the Web developer will do for free, and if they are unable to dedicate the time to the promotion of the site, they are willing to outsource for these additional services.

I feel that this book is an excellent resource for all people who are serious about their online marketing. The book is also accompanied by a companion Web site that is continuously updated with the latest resources. To all my readers, I hope you enjoy the book and wish you lots of success with your online marketing. Review: This book provides a wealth of information for Web site promotion. The information in one chapter alone is worth its weight in gold. The format is accessible and the practical strategies are easy to immediately implement. At the end of each chapter, there is a list of free resources on the web that help you evaluate your Web site, as well as free services that submit your web site to a wider variety of search engines.

For a do-it-yourself step-by-step guide to getting your Web site out there with the global giants, 101 Ways to Promote Your Web Site is essential reading. It comes with a password for access to a 'members only' site.
Customer Reviews

Mostly wrong and at best, out of date1
This book should be called "101 False, Misleading, and Outdated Ways to Promote Your Web Site". I was looking for a refresher and a brush-up, and even I know that most of the information in this book is 10 years out of date, and/or false to begin with, and/or borderline sleazy.

She doesn't even tell you to use CSS rollovers instead of JavaScript. Her HTML examples are in *all caps*! I thought that went out with Flock of Seagulls!

Web Site Promotions Class Favorite5
This book offers a good introduction to Online Marketing. If you're still wondering how the Internet may benefit your business, or are a web designer trying to assist clients in developing a web site promotions strategy, this book does the job. It examines the most popular ways in which small businesses are successfully taking advantage of the Internet to promote their business and how to implement them.

We've been using Sweeny's book (earliest editions to the most recent) since 03' as part of a Web Site Promotions Course at [...]. Hundreds of students have come away with a new understanding and appreciation of just how vast the potential is online and the resources available to help put those in place.

useless book1
this book is useless. It talks about everything which is outdated and nothing it talks about is detailed. It's like a sales person talking about tech stuff.