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Showing posts with label Neil Rackham. Show all posts
Showing posts with label Neil Rackham. Show all posts

Sunday, October 11, 2009

The Graveyard Book


Review
"The Graveyard Book is endlessly inventive, masterfully told and, like Bod himself, too clever to fit into only one place. This is a book for everyone. You will love it to death." (Holly Black, co-creator of The Spiderwick Chronicles )

"After finishing The Graveyard Book, I had only one thought - I hope there's more. I want to see more of the adventures of Nobody Owens, and there is no higher praise for a book." (Laurell K. Hamilton, author of the Anita Blake: Vampire Hunter novels )

The Graveyard Book is everything everyone loves about Neil Gaiman, only multiplied many times over, a novel that showcases his effortless feel for narrative, his flawless instincts for suspense, and above all, his dark, almost silky sense of humor. (Joe Hill, author of Heart-Shaped Box )

"It takes a graveyard to raise a child. My favorite thing about this book was watching Bod grow up in his fine crumbly graveyard with his dead and living friends. The Graveyard Book is another surprising and terrific book from Neil Gaiman." (Audrey Niffenegger, author of The Time Traveler's Wife )

"Like a bite of dark Halloween chocolate, this novel proves rich, bittersweet and very satisfying." (Washington Post )

"THE GRAVEYARD BOOK, by turns exciting and witty, sinister and tender, shows Gaiman at the top of his form. In this novel of wonder, Neil Gaiman follows in the footsteps of long-ago storytellers, weaving a tale of unforgettable enchantment." (New York Times Book Review )

"The Graveyard Book manages the remarkable feat of playing delightful jazz riffs on Kipling's classic Jungle Books. One might call this book a small jewel, but in fact it's much bigger within than it looks from the outside." (Peter S. Beagle, author of The Last Unicorn )

"This is an utterly captivating tale that is cleverly told through an entertaining cast of ghostly characters. There is plenty of darkness, but the novel's ultimate message is strong and life affirming..this is a rich story with broad appeal. " (Booklist (starred review) )

"Wistful, witty, wise-and creepy. This needs to be read by anyone who is or has ever been a child." (Kirkus Reviews (starred review) )

"Lucid, evocative prose and dark fairy-tale motifs imbue the story with a dreamlike quality. .this ghost-story-cum-coming-of-age-novel as readable as it is accomplished." (Horn Book (starred review) )

"This is, quite frankly, the best book Neil Gaiman has ever written. How he has managed to combine fascinating, friendly, frightening and fearsome in one fantasy I shall never know, but he has pulled it off magnificently - perfect for Halloween and any other time of the year." (Diana Wynne Jones, author of The Chronicles of Chrestomanci )

"I wish my younger self could have had the opportunity to read and re-read this wonderful book, and my older self wishes that I had written it." (Garth Nix, author of The Abhorsen Trilogy )

Product Description

Nobody Owens, known to his friends as Bod, is a normal boy.

He would be completely normal if he didn't live in a sprawling graveyard, being raised and educated by ghosts, with a solitary guardian who belongs to neither the world of the living nor of the dead.

There are dangers and adventures in the graveyard for a boy-an ancient Indigo Man beneath the hill, a gateway to a desert leading to an abandoned city of ghouls, the strange and terrible menace of the Sleer.

But if Bod leaves the graveyard, then he will come under attack from the man Jack—who has already killed Bod's family. . . .

Beloved master storyteller Neil Gaiman returns with a luminous new novel for the audience that embraced his New York Times bestselling modern classic Coraline. Magical, terrifying, and filled with breathtaking adventures, the graveyard book is sure to enthrall readers of all ages.


About the Author

Neil Gaiman is the author of many highly acclaimed and award-winning books for children and adults, including the New York Times bestseller Coraline. He is also the author of the picture books The Wolves in the Walls and The Day I Swapped My Dad for Two Goldfish, both illustrated by Dave McKean, Blueberry Girl, illustrated by Charles Vess, and The Dangerous Alphabet, illustrated by Gris Grimly. Among his many awards are the World Fantasy Award, the Hugo Award, the Nebula Award, and the Bram Stoker Award. Originally from England, Gaiman now lives in the United States.

Tuesday, June 9, 2009

Major Account Sales Strategy


About the Author

Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for more than 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Rackham is the author of more than 50 articles and several books.

Wednesday, August 20, 2008

Major Account Sales Strategy


Product Description

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success

Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.

Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . .

  • Tailor your selling strategy to match each step in the client's decision-making process.
  • Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts.
  • Gain entry to accounts through many different windows of opportunity.
  • Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople.
  • Handle negotiations, concessions on price, and term agreements skillfully and effectively.
  • Offer the ongoing technical and maintenance support that keeps your major accounts yours.

From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.



About the Author

Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for more than 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Rackham is the author of more than 50 articles and several books.

Sunday, August 3, 2008

SPIN Selling


Journal Of Marketing Management
"Essential for everyone involved in selling or managing the sales function." --This text refers to an out of print or unavailable edition of this title.

Product Description

The international bestseller that revolutionized high-end selling!

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”

You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.


From the Back Cover

"This book should be essential reading for everyone involved in selling or managing the sales function -- a welcome, well-researched treatise on selling"
--Journal of Marketing Management

"The first book to specifically examine the major sale -- the high value product or service -- by researching the successful sales calls as they happen in the field."
--Industry & Commerce

"This book is the result of over $1 million of extensive and painstaking research. It breaks new ground and cannot be ignored by anyone who is committed to selling as a profession."
--Sales Techniques

"The revolutionary findings, published here for the first time, will overturn a whole collection of hitherto accepted assumptions. The book also provides a set of simple and practical techniques (known as SPIN) which have already been tried in many leading companies, resulting in a dramatic increase in sales."
--Business Executive

"This is an interesting, lively, and readable treatment of the process by which major sales are closed. Like In Search of Excellence, the material has a curiously inspirational quality which is particularly compelling."
--Business Graduate

"Almost anyone could learn something from this book. Essentially,it is about success, and without this, no sales organization can survive. Buy a copy. We are sure you will find it invaluable."
--Sales and Marketing Management

About the Author

NEIL RACKHAM is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for over 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Mr. Rackham is the author of more than 50 articles and several books.