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Showing posts with label Susan Sweeney. Show all posts
Showing posts with label Susan Sweeney. Show all posts

Friday, February 20, 2009

101 Internet Businesses You Can Start from Home: How to Choose & Build Your Own Successful eBusiness


Product Description

Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book puts prospective Internet entrepreneurs on the road to success by offering an analysis of Internet mechanics and commerce and providing profiles of successful Internet businesses. Containing more than just technical information, this manual also helps the entrepreneur prioritize business goals and evaluate comfortable levels of risk, ensuring that the chosen business matches the aspirations of the entrepreneur. Each of the 101 business profiles includes promotion techniques for helping these start-ups get on the road to success, and a password for access to the companion website is provided.

Product Details

* Amazon Sales Rank: #63887 in Books
* Published on: 2006-06-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 336 pages

Editorial Reviews

Review
"[A] great resource on starting a home-based Internet business. It is filled with lots of great tips on selecting the business that is right for you, building your site, e-Business model selection, and getting lots of visitors to your website." —Tony Sasso, Novanemedia.com

"An excellent resource for anyone wanting to start an Internet-based business. . . . It not only includes many business ideas but also includes great information on building a top-notch website and generating lots of traffic to it. Read it! I give it a 10!" —Dr. Harvey Silverstein, Concentrics Communications

"I love this book! It will get you started on your successful home-based business in no time." —Maurice Muise, Gemma Group


"Great resource on starting a home-based Internet business . . . .filled with lots of great tips on selecting the business that is right for you." —Novanemedia.com

About the Author

Susan Sweeney, CA, is the owner of Connex Network, Inc., an international Internet marketing and consulting firm. She is the author of 101 Ways to Promote Your Web Site, The e-Business Formula for Success, and Internet Marketing for Your Tourism Business. She lives in Bedford, Nova Scotia.

Customer Reviews

Poor, outdated, generic, and uninformed: avoid1
I've read about a dozen books on internet businesses, and this is by far the worst. The "101 fill-in-the-blanks" formula in itself is tired, cliche, and overdone: just like this book. If you know NOTHING about the internet or about business, and you have no creativity and just want to pick an idea from the list of 101 things, this books would be marginal. If you have any knowledge of the web, of business, or of what kind of business you want to start, skip this. If you do read it, borrow it from the library first. The book is both too vague and too specific: a difficult thing to achieve, but also a very bad thing to achieve. Part 1 (Doing business online) is so general as to be useless. There are numerous business models and revenue streams that aren't mentioned, and her "4 levels of e-business" are so general that they are useless. She doesn't appear to even know about Google Ad Words, which is scary considering the 2007 copyright date on my copy. (Google doesn't get mentioned either: anyone home?) Anyone who is that ignorant should not be writing books on e-commerce. Part 2 (the 101 Business ideas) is just a collection of random businesses she found online. They are so specific that for most people they are no help at all. Her descriptions aren't very thorough, and she wildly overestimates the amount of money it will take to start one up. For example, if you want to start a movie review site, Sweeney says you will need $5,000 to $10,000 to start! Hello? I've started real brick and mortar businesses with far less tart up cash. That is easily inflated by 2000%, which clearly shows that she hasn't done any of this stuff: she's just found it online and come up with some numbers based on wildly inaccurate assumptions. Her bio says she is " a renowned industry expert on Internet marketing topics," yet her marketing ideas are generic, badly outdated, and incomplete. You can glean a few good ideas from this book, but it is not worth reading the endless, repetitive prose, and you may well pick up some very bad ideas as well. Steer clear of this book. It's retail price of $29.95 is outrageous, and even the discounted Amazon price is too high. But Scott Fox's "Internet Riches" and the Dummies "Starting an Online Business All-In-One Reference." Neither is perfect, but they are far and away better than this dog, and between the two of them you will know what you need to get started for a few dollars, not the 5 figure startup costs this book recommends. There is one good use for this book: if you have competition, send them a gift copy. That will slow them down long enough for you to take over the market. :-)

Book is O.K.3
This book was O.K. There were many ideas to choose from but only a few good ones. Plus, there isn't much information on each business. You could find more ideas and a lot more information for free on the Internet.

outdated3
Book is now outdated. Is a good reference or starting point for the novice. Good introduction to where things have come from... Things have changed quite a bit since publication as they tend to do on the net.

101 Ways to Promote Your Web Site


Product Description

This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.

Product Details

* Amazon Sales Rank: #146338 in Books
* Published on: 2008-07-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 432 pages

Editorial Reviews

Review
"If you have a website, plan to get a website or use the internet to grow your sales, then you MUST own a copy of "101 Ways to Promote Your Web Site,"" --Jeffrey Fox, best-selling author, "How to Make Big Money in Your Own Small Business," "How to Become a Rainmaker," and "How to Become a Marketing Superstar"

Review
"If you have a website, plan to get a website or use the internet to grow your sales, then you MUST own a copy of 101 Ways to Promote Your Web Site." —Jeffrey Fox, best-selling author, How to Make Big Money in Your Own Small Business, How to Become a Rainmaker, and How to Become a Marketing Superstar

"Great stuff! Practical, powerful tips on growing sales from your website. Get it!" —Randy Gage, author, Prosperity Mind and How to Build a Multi-Level Money Machine

"Fantastic online marketing resource! Easy to read, easy to understand, valuable online techniques." —Brad Tully, www.cruiseprofessionals.com

From the Author
The Author, Susan Sweeney (susan@connexnetwork.com) For the past several years I have consulted with many firms across the world on Internet related subjects, delivered many workshops, and spoken at many conferences on the topic of Internet Marketing. In my dealings I began to notice that the same questions continued to arise "Why don't people visit our site? I paid someone to design it so we could use it as a marketing tool". The truth is that, in most cases, the Web site designer has very little to do with the actual online marketing of your Web site. The Web site has to be designed to be search engine friendly, and this is something that has to be recognized by the Web designer. However, this is only a small portion of what must be done to receive a high volume of traffic to your site. In my workshop we cover all the different ways to increase traffic to a Web site. The response was always the same, "Susan, you should put all of this information in a book. It would be a great tool to have." I wrote this book so that people all over the world could learn about the vast opportunities for marketing online and to provide them with the tips, tools, and techniques that I have found valuable to increase traffic to a Web site.

Along with the purchase of the book by entrepreneurs and businesses, I found that many Web site designers were purchasing the book in bulk. Curious as to why, I investigated and found that Web site development companies were giving a copy of the book to their clients. Their clients automatically assume that the traffic would come as a result of having a Web site, and they expected the Web designers to make that happen. The Web site designers recognize that the book is a great tool, and by sharing the book with their clients it can help them to gain a clearer understanding of the many different things involved in increasing traffic to their Web sites. They have an appreciation for what has to be done and how time consuming it can be. They no longer expect that building Web site traffic is something that the Web developer will do for free, and if they are unable to dedicate the time to the promotion of the site, they are willing to outsource for these additional services.

I feel that this book is an excellent resource for all people who are serious about their online marketing. The book is also accompanied by a companion Web site that is continuously updated with the latest resources. To all my readers, I hope you enjoy the book and wish you lots of success with your online marketing. Review: This book provides a wealth of information for Web site promotion. The information in one chapter alone is worth its weight in gold. The format is accessible and the practical strategies are easy to immediately implement. At the end of each chapter, there is a list of free resources on the web that help you evaluate your Web site, as well as free services that submit your web site to a wider variety of search engines.

For a do-it-yourself step-by-step guide to getting your Web site out there with the global giants, 101 Ways to Promote Your Web Site is essential reading. It comes with a password for access to a 'members only' site.
Customer Reviews

Mostly wrong and at best, out of date1
This book should be called "101 False, Misleading, and Outdated Ways to Promote Your Web Site". I was looking for a refresher and a brush-up, and even I know that most of the information in this book is 10 years out of date, and/or false to begin with, and/or borderline sleazy.

She doesn't even tell you to use CSS rollovers instead of JavaScript. Her HTML examples are in *all caps*! I thought that went out with Flock of Seagulls!

Web Site Promotions Class Favorite5
This book offers a good introduction to Online Marketing. If you're still wondering how the Internet may benefit your business, or are a web designer trying to assist clients in developing a web site promotions strategy, this book does the job. It examines the most popular ways in which small businesses are successfully taking advantage of the Internet to promote their business and how to implement them.

We've been using Sweeny's book (earliest editions to the most recent) since 03' as part of a Web Site Promotions Course at [...]. Hundreds of students have come away with a new understanding and appreciation of just how vast the potential is online and the resources available to help put those in place.

useless book1
this book is useless. It talks about everything which is outdated and nothing it talks about is detailed. It's like a sales person talking about tech stuff.