Managment of Innovation in Network Industries: The Mobile Internet in Japan and Europe

Product Description
Mobile Internet services are a tremendous success in Japan, but fail to gain the acceptance of Euopean customers. Which factors explain the Japanese success story? What makes the difference: demand side factors rooted in a different culture or the fact that Japanese firms manage innovation processes differently from their European counterparts? Drawing on a comparative case study Michael Haas analyses the consequenses of differences in the innovation strategies of Japanese and European telecommunication firms.