How to Write Blockbuster Sales Letters

Product Description

Beb Hart's letters have generated more than $500 million during the last 20 years.


"Amazing returns on my mailings"

"Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my mailings. With just a few simple changes to my own writing, I am already seeing dramatic results. Thank you for this powerful, step-by-step formula for creating ‘Blockbuster Sales Letters’."
-Valerie Hasara, Editor, OyesUcan.com

"Absolutely the best in the business"

"Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering and start-up enterprises into multi-million-dollar powerhouses. Ben’s books are packed full of strategies, methods, rules and tips that will profit direct mail experts and beginners alike. And Hart’s books are enormously fun to read. His writing is clear and direct . . . Every direct mail veteran, as well as anyone planning to launch their very first direct mail marketing campaign, must read Ben’s books immediately. I will read this book many times."
-Steve Loflin, Executive Director, National Society of Collegiate Scholars (400,000 members)

"One of the true masters"

"The dirty little secret of direct mail is that you can count the true masters on two hands and still have several fingers left over. These are the giants who produce the huge results over and over again. Ben Hart is one of the true masters. He’s the guy the others are always studying and trying to ‘steal smart’ from. When you read this book you are learning a lifetime of success secrets from the very best in the business."
-Richard Rossi, Co-Founder, Envision EMI, Inc., Marketer of educational programs that enroll 50,000 students every year with annual revenue of more than $70,000,000 generated by direct mail

"One of the creative giants in direct mail today"

"Ben Hart is one of the creative giants in direct mail today. I have personally sent Ben to number of my largest clients to help them improve their direct mail programs. Each one has thanked me because Ben’s packages have consistently beaten everything they’ve been doing."
-Glen Thomas, Co-Owner, RST Marketing
Product Details

* Amazon Sales Rank: #161061 in Books
* Published on: 2006-01-12
* Original language: English
* Number of items: 1
* Binding: Paperback
* 236 pages
Editorial Reviews

About the Author
Ben Hart's letters have generated more than $500,000,000 in sales and donations for scores of businesses and non-profit organizations during the past 20 years. Hart is the author of five books.
Customer Reviews

All Bow Down And Hail Ben Hart...5
This brilliant book is destined to become a literary classic of the higest regards. This is deep psychological marketing at its best. How would you like to know what emotion to tap in your sales copy that will double your sales? Or what about the most effective way to start your sales letter? How about a money phrase that I have personally used to increase my sales by 20%? It's all packed into this power house of a book.

This book goes far beyond just direct mail marketing, which frankly I have little interest in, and taps into something much deeper: the human. Ben shows you how the basic marketing principles on how to exploit human nature go all the way back to Jesus Christ and the Bible. He goes on to make the point that the basic laws of marketing have existed for over 2,000 years and that they will never change because they are based on needs and desires of humans.

This flies in the face of college courses that teach culture diversity and that we are all different. Nonsense! Ben shows the doorway to what we all have in common, and then drives a Mac truck right through it with the sample sales copy he provides you. You simply adapt his sales copy to your needs and be prepared to start handling all the orders that come rolling in. Every master marketer needs to have this book.

From the author of [[ASIN:1432729543 Internet Marketing