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Monday, September 22, 2008

Small Business Survival Book: 12 Surefire Ways for Your Business to Survive and Thrive

Product Description

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble.

With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to:
* Delegate effectively
* Monitor cash flow
* Extend credit and stay on top of collections
* Build and maintain credit and restructure your debt
* Meet your tax obligations
* Grow your business with successful marketing strategies
* Use legal protections
* Plan for catastrophe and disaster recovery


Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.
Product Details

* Amazon Sales Rank: #501420 in Books
* Published on: 2006-02-24
* Original language: German
* Number of items: 1
* Binding: Paperback
* 256 pages

Editorial Reviews

Review
"Whether you are just starting out or have been in your own business for years, don't overlook this important advice on how to survive in today's marketplace." - Steve Forbes

"... SCORE's goal is to help as many businesses as possible grow and succeed...this book is a great resource guide for all small businesses and startup's alike..." -Ken Yancey- CEO SCORE Association

The Small Business Survival Book is the ultimate guide for entrepreneurs who are serious about success. -Karen Kerrigan, President & CEO Small Business & Entrepreneurship Council. Founder, Women Entrepreneurs Inc. (WE Inc.)

If you're a small business owner, or want to be, don't operate your business one more day without the excellent perspectives and best practices in Barbara and Jerry's new book. The Small Business Survival Book will help you have the maximum opportunity to be successful. -Jim Blasingame
Award-winning host of The Small Business Advocate Show

From the Back Cover

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble.

With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to:

* Delegate effectively
* Monitor cash flow
* Extend credit and stay on top of collections
* Build and maintain credit and restructure your debt
* Meet your tax obligations
* Grow your business with successful marketing strategies
* Use legal protections
* Plan for catastrophe and disaster recovery

Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.

About the Author
Barbara Weltman (Millwood, NY), an attorney for more than 25 years, is a nationally-recognized authority in the area of taxation and small business. She is the author of more than a dozen titles on business, taxes and finance, including The J.K. Lasser’s Tax Deductions Small Business Taxes 2005 Edition, J.K. Lasser’s 1001 Deductions and Tax Breaks 2005 Edition, as well as a number of continuing professional education courses for CCH Inc. and AICPA.

Jerry Silberman has pioneered the debt restructuring industry for small businesses as well as revolutionized the collection industry. For over fifteen years, he has negotiated and settled tens of thousands of debts on behalf of creditors and debtors alike. In 1990, he started Interstate Department Services Corporation—a nationwide collection agency—and in 1998, he founded Commercial Credit Counseling Services, Inc., which has become the nation's leading debt-restructuring firm for small businesses.
Customer Reviews

A good startup guide5
This was an excellent guide to small business startup. The authors have provided a good introduction to what you need when starting and growing a small business, from a single-owner-operated business to one with employees, online or brick and mortar. While it doesn't include every single thing you need (such as what sort of business you should open) it covers a lot of the bases.

The authors do a thorough job of explaining what sorts of human resources you'll need, even if you don't have employees. Need an accountant, lawyer or IT specialist? They give great starting places. Want to hire someone? They give good advice as to what you'll need as far as budgeting and paperwork. And, speaking of finances, they also go into how to find loans, write a decent business proposal so you can get those loans, and what to do with the money once you have it (such as leave yourself a cushion for hard times). And in case of hard times, the author have some suggestions as to how to cut corners without cutting staff.

The book is written with an easy to read and understand style, and is quite straightforward and helpful. Highly recommended to anyone even considering starting a business, even an online endeavor.

Worthless1
This book provides nothing more than a simple overview of what every person involved in a business (from entry-level to executive) should already know. The book provides no additional insight into actually surviving in a fast-paced, competitive and difficult marketplace than you should already have.

The book has no solid foundation nor does it provide anything outside of standard, common, well-known, proven practices for building one of your own.

All New Small Business Leaders Should Read This Book!5
In recent years, I've been teaching courses in how to start small businesses. From that experience, it's become obvious to me that most people who start small businesses don't begin to know what they don't know. In a 4-6 six week course over 10-15 hours, I can only cover so much ground.

I was delighted to see that Small Business Survival Book goes into those areas which I have to cover lightly in much more detail. I intend to recommend that all of my students buy and read this book.

No book will ensure that your business won't have problems . . . or ultimately fail. But you'll have a much better chance of succeeding if you follow the solid, detailed advice in this book.

Here are some of my favorite lessons for new business leaders that this book covers:

1. You'll work a lot harder as a business owner than as an employee. You need to get used to that idea and keep your emotions and stress under control.

2. You may be able to do things better than other people, but you'll never get everything done if you don't learn how to delegate effectively and train others to help you.

3. Experts can save you from yourself, but you need to know what to ask them about and when to seek their help. This book is very good on this subject.

4. Time is your scarcest commodity. Manage it well so that you can spend more time on the important activities that you have to do.

5. If real estate is all about location, small businesses are all about managing cash flow. The advice here is superb.

6. Collecting money owed is an important part of improving cash flow. Pay attention. The advice here is especially valuable to those who don't like to collect overdue accounts.

7. Arrange for credit before you need it. You'll never be in a better position to do this than before you start your business. Read and follow this advice immediately!

8. Meet your tax obligations first. You don't want to learn all of the nasty reasons why this is great advice.

9. You may have a great offering . . . but only marketing will turn that offering into profits and cash flow. Become a marketing maven!

10. Things do go wrong, and when they do simple legal precautions can make all the difference.

11. When physical problems occur, insurance can help shelter you . . . but only if you have the right policies and in the right amounts. Pay attention here . . . particularly if you live in areas affected by floods and storms.

12. Assume the worst will happen and you'll be put out of business by an emergency. Be ready to start up again. I remember many times racing hurricanes to get my emergency preparations complete. Fortunately, I never needed the preparations, but if I had that would have been the difference betweens success and failure.

Great work, Ms. Weltman and Mr. Silberman!