Product Description
Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps professionals identify how to create customer loyalty programs, generate free word-of-mouth advertising, promote their business from the outside in, develop a strong corporate image, and get results fast. Business owners are encouraged to implement one idea from the book per week, so that in one year 52 new ideas will have been developed, increasing greatly the potential for more customers and profits.
Product Details
* Amazon Sales Rank: #131689 in Books
* Published on: 2007-04-01
* Original language: English
* Number of items: 1
* Binding: Paperback
* 272 pages
Editorial Reviews
Book Info
(Allen Unwin) A collection of more than 101 simple marketing strategies for promoting any business. Includes ways to increase customer loyalty, find new customers, and promote business to new customers. Also features quick marketing strategies that take less than 30 minutes, with 20 bonus suggestions for attracting business. Softcover.
About the Author
Andrew Griffiths has been a small business owner for more than 20 years. His company, the Marketing Professionals, provides practical and creative marketing advice to large corporations and small-business operators alike. He is the author of 101 Survival Tips for Your Business and 101 Ways to Really Satisfy Your Customers.
Customer Reviews
Should be called 101 easy ways to business success5
Andrew Griffiths has written another classic. There are so many simple ideas (actually over 101!!) that will make a difference to my business.
I enjoy Griffiths writing style - he speaks with experience but doesnt talk down to you.
This book deserves a home in every small business owners library
BOOMING Marketing Ideas 5
Great for my business, these marketing ideas have helped me set up new ways of building my coaching and training business internationally! Loads of information, easy to read and great examples make this book a MUST for all small business owners!
Great resource: Use this one, don't leave it gathering dust.4
This book is a simple, thorough, engaging manual of methods people can easily apply immediately to market their business. What I most appreciate are the many unusual ideas - and the passion Griffiths uses as he makes suggestions to the reader.
He has a very engaging, friendly style which any reader would enjoy - it is as if he is sitting beside you, cheering your efforts.
This is one of those books that belongs on the shelf of any business. Those with a limited marketing budget or a SOHO will find it especially helpful.

