From the Back Cover
They want them now.
They want them fast.
They want them free.
Every salesperson on the planet, at some point during their sales day, needs an answer or 10 about what to do in a given selling situation. But there's a big difference between AN answer and the BEST answer. I have compiled 99.5 BEST ANSWERS to the barriers salespeople face every day.
These answers will get you from:
What do I do next?
to:
Where is the bank so I can deposit this money?!
Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!
You'll discover the best ways to:
- leave voicemail
- ask for appointments
- start presentations
- follow up
- ask for the sale
- respond to angry customers, and
- earn referrals
Here are perfect answers for:
- establishing rapport
- improving humor and creativity
- making cold calls
- getting past gatekeepers
- controlling phone conversations
- overcoming price objections
- recognizing buying signals
- using the Internet
- getting reorders
- finding role models and mentors
- becoming a better writer
- picking the right contact software
- ordering the right business lunch
- creating stand-out proposals, and
- setting goals, and
- adding value in every possible way.
In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.
About the Author
Jeffrey Gitomer is the world's leading expert on selling. He is author of the 300,000+ copy best-seller Little Red Book of Selling, as well as The Sales Bible, and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Gitomer gives over 100 presentations a year, ranging from annual sales meetings to customized seminars. His customers range from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz. His syndicated weekly column, "Sales Moves," is read by more than 4,000,000 people each week; his weekly e-zine, Sales Caffeine, reaches 80,000 subscribers. He has been a contributor to Entrepreneur and Selling Power magazines.
