With the many recent advances in technology, it seems, there has followed a diminution of quality. Electronic books have several advantages over their print counterparts, for instance. But for the time being, they're hard to use and unattractive to boot. Computers, which are supposed to make our lives easier, are commonly sources of frustration and wasted time. Movies are wondrously chock-a-block with special effects--but someone forgot the story. And so on.
Donald Norman, a retired professor of cognitive science, is bothered to no end by the fact that grappling with unfriendly objects now takes up so many of our hours. Over the course of several books, of which The Psychology of Everyday Things was the first, he has railed against bad design. He scrutinizes a range of artifacts that are supposed to make our daily living a little easier, and he finds most of them wanting. Why, he asks, does a door need instructions that say "push" or "pull"? A well-designed object, he argues, is self-explanatory. But well-designed objects are increasingly rare, for the present culture places a higher value on aesthetics than utility, even with such items as cordless screwdrivers, dresser drawers, and kitchen cabinets. In their concern for creating "art," many designers don't seem to consider what people actually do with things. Such disregard, Norman suggests, leads to few objects being standardized: think of all the different kinds of unsynchronized clocks that lurk in microwave ovens, VCRs, coffee makers, and the like--and of all the different kinds of batteries needed to drive them. Why, he wonders, must we reset all those clocks whenever the power goes off? Some designer somewhere, he ventures, ought to develop a master clock that communicates with all other electric clocks in a home--one that, when reset, synchronizes its slave units.
You don't need to be especially interested in technological matters to enjoy Norman's arguments. The book's underlying question is aimed at a global audience: will the design of everyday things improve? If this entertaining and, yes, well-designed book changes even a few minds, perhaps it will. --Gregory McNamee --This text refers to the Hardcover edition.
From Library Journal
Anybody who has ever complained that "they don't make things like they used to" will immediately connect with this book. Norman's thesis is that when designers fail to understand the processes by which devices work, they create unworkable technology. Director of the Institute for Cognitive Sciences at University of California, San Diego, the author examines the psychological processes needed in operating and comprehending devices. Examples include doors you don't know whether to push or pull and VCRs you can't figure out how to program. Written in a readable, anecdotal, sometimes breezy style, the book's scholarly sophistication is almost transparent. Gregg Sapp, Idaho State Univ. Lib., Pocatello
Copyright 1988 Reed Business Information, Inc. --This text refers to the Hardcover edition.
Los Angeles Times
...makes a strong case for the needlessness of badly conceived and badly designed everyday objects...[T]his book may herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite. --This text refers to an out of print or unavailable edition of this title.
Time magazine
"Provocative."
Tom Peters
"This book is a joy--fun and of utmost importance."
Review
"This book is a joy -- fun and of the utmost importance." -- Tom Peters. --This text refers to an out of print or unavailable edition of this title.
Product Description
Book Info
Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. Softcover.
From the Publisher
A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. "This book is a joy -- fun and of the utmost importance." -- Tom Peters.
B & W photographs and illustrations throughout.
Previously published as "The Psychology of Everyday Things" (ISBN: 0465067093). --This text refers to an out of print or unavailable edition of this title.
Inside Flap Copy
A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them.
B & W photographs and illustrations throughout. --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
"This book is a joy -- fun and of the utmost importance." -- Tom Peters. --This text refers to an out of print or unavailable edition of this title.
About the Author
