The Wealth of Networks: How Social Production Transforms Markets and Freedom By Yochai Benkler

Product Description

With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of today’s emerging networked information environment.



In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing—and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gained—or lost—by the decisions we make today.

Product Details
Amazon Sales Rank: #162775 in Books
Published on: 2006-05-16
Number of items: 1
Binding: Hardcover
528 pages
Editorial Reviews

From Publishers Weekly
In this thick academic book, Yale law professor Benkler offers a comprehensive catalog of flashpoints in the conflict between old and new information creators. In Benkler's view, the new "networked information economy" allows individuals and groups to be more productive than profit-seeking ventures. New types of collaboration, such as Wikipedia or SETI@Home, "offer defined improvements in autonomy, democratic discourse, cultural creation, and justice"-as long as government regulation aimed at protecting old-school information monoliths (such as the Digital Millennium Copyright Act) doesn't succeed. Non-market innovation is a good thing in itself and doesn't even have to threaten entrenched interests, Benkler argues; rather, "social production" can use resources that the industrial information economy leaves behind. Where Benkler excels is in bringing together disparate strands of the new information economy, from the democratization of the newsmedia via blogs to the online effort publicizing weaknesses in Diebold voting machines. Though Benkler doesn't really present any new ideas here, and sometimes draws simplistic distinctions, his defense of the Internet's power to enrich people's lives is often stirring.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
Siva Vaidhyanathan : "A lucid, powerful, and optimistic account of a revolution in the making."—Siva Vaidhyanathan, author of The Anarchist in the Library





Jack M. Balkin : “A magnificent achievement. Yochai Benkler shows us how the Internet enables new commons-based methods for producing goods, remaking culture, and participating in public life. The Wealth of Networks is an indispensable guide to the political economy of our digitally networked world.”—Jack M. Balkin, Professor of Law and Director of the Information Society Project, Yale University




Bruce Ackerman : "At last a book that confronts the politics and economics of the Internet in a fundamental way, moving beyond the surface of policy debate to reveal the basic structure of the challenges we confront."—Bruce Ackerman, Sterling Professor of Law and Political Science, Yale University




William W. Fisher III : "This deeply researched book documents the fundamental changes in the ways in which we produce and share ideas, information, and entertainment. Then, drawing widely on the literatures of philosophy, economics, and political theory, it shows why these changes should be welcomed, not resisted. The trends examined, if allowed to continue, will radically alter our lives—and no other scholar describes them so clearly or champions them more effectively than Benkler."—William W. Fisher III, Hale and Dorr Professor of Intellectual Property Law, Harvard University, Director, Berkman Center for Internet and Society




Lawrence Lessig : “In this book, Benkler establishes himself as the leading intellectual of the information age. Profoundly rich in its insight and truth, this work will be the central text for understanding how networks have changed how we understand the world. No work to date has more carefully or convincingly made the case for a fundamental change in how we understand the economy of society.”—Lawrence Lessig, Professor of Law, Stanford Law School



About the Author
Yochai Benkler is the Joseph M. Field ’55 Professor of Law at Yale Law School, Yale University.
Customer Reviews

Illustrates potential of networks
A great book, even though it took Amazon nearly a month to send me the book.

An optimistic look at the ways online networks can better our society by strengthening democracy and creating more equality. A little dry in places, but an excellent resource for understanding how the Internet fits into the global economy.

This Book Proves the Adage that You See What You Look For
I have been hearing about Yochai Benkler's book, "The Wealth of Networks: How Social Production Transforms Markets and Freedoms," for some time and his exposition around what he (and many others) have called the "networked information economy." Benkler, a Yale law professor, also offers his 527 page (473 in text) book as a free PDF from his web site under a Creative Commons share alike license.

First, let me say, there are a couple of worthwhile insights in the book, which I'll get to in a moment. But mostly, I found the book overly long, often off-subject, and too political for my tastes. In fairness, some of this might be due to the fact it was written in 2005 (published in 2006) and the social and participatory aspects of the Web are now widely appreciated. Yet I fear the broader problem with this polemic is that it proves the adage that you see what you look for.

Benkler's argument is that cheap processors and the Internet have removed the physical constraints on effective information production. This is in keeping with the non-proprietary nature of information as a "nonrival" good, and is also leading to the democratization of information production and the emergence of large-scale peer-produced content. Benkler generally allies himself with the camp of technology optimists. His observations about trends and new developments from Ebay to Wikipedia to SETI@home and open source software are now commonly appreciated.

With the costs of information duplication and dissemination trending to zero, the limiting factor of production becomes human creativity and effort itself. But here, too, with hundreds of millions of Internet users, just a few hours of contributed content from each can easily swamp the ability of even the largest firms to compete. These trends to Benkler presage a "radical decentralization" of information production, and many other changes to the political economy and culture.

That radical changes in the nature of information production and authorship and even the role of traditional publishers or the media are underway is without question. Purposeful collaborations like Wikipedia are now clearly successful and were not forecasted by many.

The lens, however, in which Benkler looks at all of these trends is through the "modern" history of the mass media. Citing Paul Starr's "Creation of the Media," he notes how in 15 years from 1835 to 1850 the cost of setting up a mass-circulation paper increased from $10,000 to over $2 million (in 2005 dollars). In Benkler's view, these cost increases shifted the ability to publish away from the common citizen into the "problem" hands of the mass media. Fortunately, now with the Internet and cheap processors, this evil can be reversed. Though Benkler specifically disclaims that he is not describing "an exercise in pastoral utopianism," the fact is that is exactly what he is describing.

There can be no doubt that the role of mass media and traditional publishers is under severe challenge from the emergence of the Internet. It is also the case that we are witnessing citizen publishers and authors emerge by the millions. These changes are momentous, but they do not involve everyone -- only comparatively small percentages of Internet users blog and still smaller percentages contribute to Wikipedia (about 80,000 at present based on a user base of hundreds of millions). And, as the traditional gatekeepers of printers, publishers and editors lose prominence, new institutions and mechanisms for establishing the authoritativeness and trustworthiness of content will surely need to evolve.

These real trends deserve thoughtful exploration.

However, there is a reason that publishing costs increased so rapidly in that era of the 1800s. Mass publishing and pulp paper were emerging that acted to bring an increasing storehouse of content and information to the public at levels never before seen.

The explosion of information content that occurred at this very same time correlates well with the fundamental historical changes in human wealth and economic growth. Though mass media may prove to be an historical artifact, I would argue that its role in bringing literacy and information to the "masses" was generally an unalloyed good and the basis for an improvement in economic well being the likes of which had never been seen.

By taking a narrow historical horizon and then viewing it through the lens of the vilified "mass media," Benkler is both looking in the wrong direction and missing the point.

The information by which the means to produce and disseminate information itself is changing and growing. These changes in information infrastructure support an inexorable trend to more adaptability, more wealth and more participation. What we are seeing now with the Internet is but a natural continuation of that trend. The "mass media" and the costs of information production of the 1800s was a natural phase within this longer, historical trend. The multiplier effect of information itself will continue to empower and strengthen the individual, not in spite of mass media or any other ideologically based viewpoint but due to the freeing and adaptive benefits of information itself. Information is the natural antidote to entropy and, longer term, to the concentrations of wealth and power.

By trying to push the trends of the Internet through the false needle's eye of political economics, an effort that Benkler also erroneously makes with his earlier analysis of the growth of radio, what are in essence historical forces of almost informational or technological determinism are falsely presented as matters of political choice. Hogwash.

Benkler, however, does observe two useful dimensions for measuring social collaboration efforts: modularity and granularity. By modularity, Benkler means "a property of a project that describes the extent to which it can be broken down into smaller components, or modules, that can be independently produced before they are assembled into a whole." By granularity, Benkler means "the size of the modules, in terms of the time and effort that an individual must invest in producing them."

Benkler's insight is that "the number of people who can, in principle, participate in a project is therefore inversely related to the size of the smallest scale contribution necessary to produce a usable module. The granularity of the modules therefore sets the smallest possible individual investment necessary to participate in a project. If this investment is sufficiently low, then incentives" for producing that component of a modular project can be of trivial magnitude. Most importantly for our purposes of understanding the rising role of nonmarket production, the time can be drawn from the excess time we normally dedicate to having fun and participating in social interactions."

To illustrate this effect of granularity, he contrasts Wikipedia with its simple entries and editing and bounded topics with the far-less successful Wikibooks, which has much larger granularity.

Creators of social collaboration sites are advised to keep granularity small to encourage broader contributions, and if the nature of the site is complex, to increase the number of its modules. Of course, none of this guarantees the magic or timing that also lie behind the most successful sites!

I think that Benkler's arguments could have been more effectively distilled into a 30-page article, with much of the political economy claptrap thrown out. The book is definitely worth a skim.

Phenomenal Book on Information Science and Peer Production
I first became familiar with Benkler after reading his paper, "Coase's Penguin" in undergraduate study. I was delighted to hear of the publication of this book. Benkler continues beautifully where he left off in his previous papers and synthesizes an excellent theory of social production in his book.

Benkler begins by describing the economic shape of information - it's non-rival and builds upon itself. He explains the challenges that face information, particularly the Babel Objection. Benkler also covers some legal background on aspects of a "liberal society", such as the role of commons versus private property.

From there, he makes his way into peer production. He touches different aspects of this type of production, from open source to distributed content production & filtering (click workers) to the results of the FCC's shift towards commons-based wireless policy. I found chapter 4, where he connects social production to the economic concepts discussed earlier, to be the most interesting chapter of the book.

He moves on to a lengthy discussion of the political effects of network distribution and social production, including a summary of the history of mass media and predictions about the future. From there, he lays down his argument that we ought to continue to encourage open networks and information sharing. He presents a discussion on current legislation and legal challenges to information and provides some examples of solutions.

I read this book coming out of an undergraduate program in Information Science and wished I had read this book perhaps my sophomore or junior year. Benkler essentially lays out, in linear form, the precise message that my professors were teaching. Because of networks, information science in the 21st century will not follow the traditional industrial-style of distribution but rather a distributed and non-proprietary model. Its impact is phenomenal, not only in the realm of economics and science but politics, culture, and interpersonal communication.

This book ought to be required reading for every undergraduate student studying Telecommunications, Media, or Information Science.