Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen

Product Description

Foreword by Robert G. Allen

Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to:

* Read people instantly * Make people trust and like you instinctively * Discover persuasion techniques that 99% of people don't even know exist * And persuade anyone to give you almost anything -- anywhere, anytime!

You'll also learn why prospects aren't buying from you -- and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!
Product Details
Amazon Sales Rank: #91438 in Books
Published on: 2004-06
Number of items: 1
Binding: Paperback
240 pages
Editorial Reviews

Black Men magazine
"...this book has applications in all areas of your life... Convince anyone to give you anything--anywhere, anytime!"

Review

"The Roanoke Times: ""A powerful tool for those in sales, for those wishing to influence a boss or for those wanting others to do different.""


Black Men magazine: ""This book has applications in all areas of your life...Convince anyone to give you anything, anywhere, anytime!"""

Review

A Library Journal "Best Business Book of 2004" Selection
Customer Reviews

On a whole different level!
Maximum Influence is superior to any books written about influence! Kurt did a great job teaching influence in his book and Maximum Influence is not only a fun read, but is written in a way that makes it easy to apply the principles taught.

This book has pretty well all there is wrto persuasion
A very practical book that seems to have pretty well everything you would want to know about persuasion in one easy to read volume. He has 12 laws that make sense as well as a checklist to ensure you have the best chance to persuade your audience. Definitely a library keeper, especially if you are a salesperson, in marcomm, or a speaker/presenter. Lesson reinforced, information helps persuade, emotion sells the deal. The twelve power laws are:

Dissonance

Obligation

Connectivity

Social Validation

Scarcity

Verbal Packaging

Contrast

Expectations

Involvement

Esteem

Association

Balance

vick's opinion
This book is fantastic, it not only explains the importance of each law but it also verbalises it in a way where it's very easy to understand