Marketing Management (12th Edition) (Marketing Management) by Philip Kotler

Product Details
Amazon Sales Rank: #1278 in Books
Published on: 2006-01-01
Number of items: 1
Binding: Hardcover
816 pages
Customer Reviews

Marketing Management 12e
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.

Great Purchase
The referenced book is one of the best written on the subject of marketing: complete, up to date, pertinent case studies,well worth the purchase price. The product advertised is the product received and was received in the time frame allowed and in excellent condition.

Over-Rated "Standard"
Although I can't compare the 12th edition to past versions of this text, I can say that the latest edition is heavy on theory with little quantitative data to back up its assertions. My MBA class's consensus was that the book's quality varied wildly from chapter-to-chapter, as if some of the chapters were written by one of the co-writers without any collaboration.