The Fast Forward MBA Pocket Reference (Portable Mba Series (Paper)) by Paul A. Argenti

Product Description

This useful business tool is a one-stop source for business information, allowing time-pressed business professionals to quickly find out how and where to get the right information to solve their business problems and make smart and informed decisions. The book is full of information you can rely on, including:

An A to Z Reference of Essential Business Topics, providing key terms and tools for any business executive Reading lists, Internet sources, and traditional methods for gathering competitive intelligence Cutting edge ideas for solving tough research problems, compiled by business leaders

Product Details
Amazon Sales Rank: #1704919 in Books
Published on: 1997-02
Number of items: 1
Binding: Paperback
338 pages
Editorial Reviews

Book Info
Covers all of the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. Packed with information designed to serve all your business needs. Quick reference. Softcover. Previous edition c1997.

The publisher, John Wiley & Sons
This useful business tool is a one-step source for business information, allowing time-pressed business professionals to quickly find out how and where to get the right information to solve their business problems and make smart and informed decisions. The book is full of information you can rely on, including an "A-to-Z Reference of Essential Business Topics," providing key terms and tools for any business executive; reading lists; Internet sources; traditional methods for gathering "competitive intelligence" and cutting-edge ideas, compiled by business leaders for solving tough research problems.

From the Back Cover
Find the information you need to solve your business problems--FAST!


When those big business decisions loom and success hangs in the balance, you need reliable, authoritative information immediately--not tomorrow, not next week, NOW! With The Fast Forward MBA Pocket Reference as your constant companion, you've got it!


In this unparalleled resource you'll find clear, concise coverage of the complete range of essential business topics in a format designed especially for people in a hurry. You'll also find cutting-edge business ideas from highly regarded thinkers and doers and an exhaustive list of sources for up-to-the-minute info that you can use every day. In this indispensable guide you'll find: A comprehensive reference of essential business issues--key terms, tools, and topics from management, economics, strategy, accounting, finance, manufacturing, marketing, and international business The latest methods and suggestions for solving your toughest business problems Complete coverage of the business and technological innovations of the past decade A convenient format with short, lively entries that tell you what you need to know without getting bogged down in theory


Whether you're a hard-driving entrepreneur or professional, a busy executive or manager, or a student eager to make your way in the business world, The Fast Forward MBA Pocket Reference puts the knowledge you need where you need it most--right in the palm of your hand.
Customer Reviews

A great introduction to business principles.
This book provides a great introduciton to the key elements of business. After reading it, my business vocabulary was greatly increased. I found this book a better read than "The Portable MBA." "Fast Forward," with less reading, seems to cover more (e.g., economic value added).