Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds by Karen Post

Product Description

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand's essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."
Product Details
Amazon Sales Rank: #161693 in Books
Published on: 2004-12-10
Number of items: 1
Binding: Paperback
208 pages
Editorial Reviews

From the Inside Flap
Your brand will be so strong, customers won't be able to get it out of their heads!

A solid brand leaves a positive impression in the customer's mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tattoos, you will learn exactly how to make your brand truly distinct—and unforgettable. Karen Post isn't going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand's impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets!

"Hands-on marketing help from a guru who lives what she preaches!" —Seth Godin, author, Free Prize Inside

"This book is brands-on action. Karen Post will show you a new way…to make your phone ring with qualified prospects, convert them to sales, and add value to your operation." —Jeffrey Gitomer, author, The Sales Bible

"Karen Post knows branding. From her own business identity -- the Branding Diva -- to her work with companies such as American Express, Bank of America, and Pepsi, Post's insights and experiences are fun and productive, and eminently applicable. The book's questionnaires, tattoo tests, and tool kits are useful tools to help business leaders and innovators rethink their personal and organizational brands and practices. Whether you're an internal Brand Ambassador or an external Brand Warrior, Brain Tattoos will help you improve and increase the impact of the mental imprints made by your business and your work." —Heath Row, Editorial and Community Director, FastCompany.com

Karen Post, The Branding Diva™, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. Monthly, she writes a monthly column for Fastcompany.com, and produces BrandBites, a monthly fast brain-food fix on branding matters. She lives in Tampa, Florida.

About the Author
Karen Post (Tampa, FL), The Branding Diva(tm), is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. She publishes Brain Tattoo, a quarterly ezine, and BrandBite, a monthly.
Customer Reviews

Branding is Everything and Everything is Branding
This book has a lot of creative marketing ideas. But throughout most of the book, Karen Post confuses marketing with branding. That is, she treats all of marketing as though it were branding.

In Post's view of the world, everything is branding and branding is everything. You brand your product or service, you brand your organization, and you brand yourself. The latter, your personal brand, she memorably calls "brand moi." You brand yourself not only to advance in your career or to promote your product or service, but to let everyone know (when you introduce yourself at parties, for example) who you are and what you're about.

Good Marketing Tips
If you look at this book as a trove of clever marketing ideas, you'll gain valuable insights and ideas from it. Post offers tips on how to tap into your creativity, conduct market research, promote customer loyalty, brainstorm a product or company name, design a logo, plan sales promotion and publicity events, build a more effective website, and more.

If you really want to learn about branding in the narrow sense, however, this book will only confuse you. The main problem is the lack of a clear definition. In the Introduction she explains (or tries to) that a "brand is a mental imprint." Then she leaps to this definition: "A Brain Tattoo is a stronger brand than the norm, rich with promise, bold with purpose, distinct and prominently inked onto your buyer's cranium." Two paragraphs later she says, "A Brain Tattoo is reality branding," though she never explains what she means by reality branding. Now we get the impression that a brain tattoo is a certain kind of branding, not synonymous with normal branding.

But then, throughout much of the book she uses the two terms synonymously. At the beginning of Chapter One, for example, she says, "A brand, or what I refer to as Brain Tattoo, is a psychological impression of value-based emotions, lodged in the mind of a buyer or prospect."

GREAT BOOK!!!
GREAT BOOK!!!!
LET ME JUST START BY SAYING YOU HAVE TO GET THIS BOOK!!!
THIS BOOK IS AMAZING IT GIVES YOU THE INFORMATION YOU NEEN TO START BRANDING YOUR COMPANYS NAME FROM A-Z.
THIS BOOK HELPED ME IN A BIG WAY ,IT GOT ME THINKING ABOUT MANY IDEAS FOR THE BRANDING OF MY COMPANY.
I'VE READ ALOT OF BOOKS ABOUT MARKETING AND BUSINESS AND BRAIN TATTOOS IS BY FAR THE BEST BOOK OUT THERE ,IT IS WELL WORTH YOUR MONEY .BEFORE YOU START YOU COMPANY I HIGHLY RECOMMEND YOU READ THIS BOOK. GOOD LUCK PAUL S.

Great Branding (Work)book
There are so many books on branding out there that try to explain the concept of branding. Most fail to do so, but instead, baffle the reader with jargon, theorems and charts. This book creates an easy to understand definition of branding. It also provides exercises to help build your brand and great real world examples to prime your branding ideas.

This book is very well written and very readable! Make sure you have a pen and paper to take notes and work on the exercises! This book will be a staple in your business book collection. I still refer to it months after reading it.