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Showing posts with label Greg Holden. Show all posts
Showing posts with label Greg Holden. Show all posts

Tuesday, March 3, 2009

Secrets of the eBay Millionaires


Product Description

Secrets to high-volume, high-profit sales from the most successful sellers on eBay

Secrets of the eBay Millionaires reveals the inside stories behind eBay’s most successful sellers—including those in the Professional eBay Seller’s Association, who together make more than $1 billion annually on eBay. For the first time in one volume, aspiring PowerSellers will get hundreds of undocumented tips and tricks on building a strong eBay business and maximizing sales and profits. Readers will learn to develop a business plan, identify market need, promote their products, build a solid reputation, and more. The sellers profiled represent the major eBay categories, including computers and software, consumer electronics, books, movies, music, collectibles, jewelry, and B-to-B merchandise. Various business models are examined, such as hobbyist-turned- entrepreneur and brick-and-mortar businesses brought online. Readers are sure to find sellers with whom they can identify.

Product Details

* Amazon Sales Rank: #147821 in Books
* Published on: 2005-11-21
* Original language: English
* Number of items: 1
* Binding: Paperback
* 258 pages

Editorial Reviews

From the Back Cover

How eBay’s top sellers made their millions--and you can too!

Find out how Phil went from penniless to PowerSeller, how Drew sells custom pens for $7,000 each, how Lisa uses her professional acting skills to woo customers, and how you too can make big money on the world’s greatest online marketplace. For the first time in one volume, you’ll get inside tips and learn from the inspiring success stories of dozens of eBay millionaires--including the members of the Professional eBay Seller’s Alliance (PeSA) who together make more than $1 billion annually.

Covering business models from lone entrepreneurs to warehouse distributors to drop-off stores and featuring for a wide range of categories--including computers, electronics, books/movies/music, collectibles, and more--Secrets of the eBay Millionaires is a goldmine of information for aspiring entrepreneurs. Whether you are just starting out or already an established seller, you’ll discover that eBay is a place where anyone can change their life and make a fortune--one sale at a time.

* Develop a mission statement for your business
* Reach a worldwide audience for merchandise that would ordinarily only be available locally
* Consider joining a franchise to offset startup costs and help with branding
* Encourage repeat purchases from customers by keeping in touch
* Build and maintain a good feedback rating and provide instant customer service
* Keep abreast of new sources for merchandise by attending trade shows
* Use outside suppliers for hard-to-find items

Greg Holden is the author of 16 books, including the bestselling How to Do Everything with Your eBay Business. He has written extensively about eBay, online auctions, and e-commerce.

About the Author

Greg Holden is the author of 16 books, including the best-selling How to Do Everything with Your eBay Business, which has sold more than 35,000 copies.

Customer Reviews

Stories about the Big Guys on eBay5
This book is really a series of success stories as told by members of the Professional eBay Sellers Alliance who are the big sellers on eBay. Each of these sellers started rather small, and has grown their business to rather large size.

Most of these sellers have eBay stores. They use the auctions, of course, but they seem to concentrate on their stores where they can sell many of the same items. For instance if you had one widget to sell, you're use the auction. But if you had been lucky enough to buy a couple of hundred of them at a really great price you wouldn't want to sell them one auction per week.

After saying that, much of the book then talks about the mechanics of running a businees. After all, this is a business you're in. It's a mail order business, and this means a few unique

differences from a store front. For instance, you'll pay a lot of attention to shipping and receiving goods. Make friends with the shipping people, they can help you. For instance, shipping companies have rules about how fast a package must be delivered or they get returned. I was on vacation for a month. My delivery guy signed for packages I got and kept them in his truck until I returned rather than have them sent back.

Quick summary, this is what the big guys are doing. You can learn things from them, but above all else, get started.

I've got to quit writing now, Lisa, my UPS delivery person just drove up.

See below to see a better book and save you time and money....2
How to Start and Run an eBay Consignment Business
by Skip McGrath

Sunday, November 16, 2008

Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools


Product Description

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized -- and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:

* Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.

* Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.

* Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.

* Improving their visibility by creating business blogs with Blogger.

Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.
Product Details

* Amazon Sales Rank: #918340 in Books
* Published on: 2008-01-02
* Original language: English
* Number of items: 1
* Binding: Paperback
* 356 pages

Editorial Reviews

About the Author

Greg Holden (Chicago, IL) has written more than 30 books on computers and the Internet, including Starting an Online Business for Dummies , Selling Beyond eBay (978-0-8144-7349-8), and How to Do Everything with Your eBay Business. He is founder and owner of Stylus Media, his own small Internet-based business.

Excerpt. © Reprinted by permission. All rights reserved.

Learning from Google:

A 21st-Century Model for

Success

You know what Google is. At least, you think you know Google. Chances are you

associate Google with being among the most successful high-tech businesses in the

world, as well as being the most popular search service on the World Wide Web. And

you have probably heard ‘‘google’’ used as a verb, meaning ‘‘to search for or find

something online,’’ as in: ‘‘I Googled my professor and found his home page . . . I

Gmailed him my report.’’ (Gmail is Google’s email service; you’ll hear quite a bit

about it in the pages that follow.) If that’s all you think of when you hear the word

‘‘Google,’’ you’re missing the latest Internet revolution. What you can learn from this

book will improve your life immeasurably, especially if your goals are to work more

efficiently and to do a better job of marketing yourself or your company.

What’s So Great About Google?

Back in 1996, two graduate students started their own Web-based search service,

which they called BackRub. By 1998, the project had gained a lot of attention, secured

some investors, and turned into a corporation called Google—a Web site that

made specific Web pages, discussion groups, or even individual words and phrases

easy to locate. In recent years, Google has expanded its services for businesses in a

dramatic way. Its Gmail and AdWords services are now in widespread use. For example,

Google offers scheduling, word processing, spreadsheet, email, and other applications

both separately and as part of an umbrella package called Google Apps. These

days, Google is also an increasingly popular solution for small businesses that need

to increase their visibility and build their brand. Google is fast becoming the most

affordable and effective marketing venue for businesses.

Through its expansion into the business services space, Google itself provides you

with a role model that you can follow as you develop your own business online. It all

starts when you create a service that gives you a solid foundation. After a steady

stream of customers are knocking at your virtual door, you can expand into new

areas. Google can help you make that exciting move.

This book will give you comprehensive descriptions of the site’s search engine,

advertising, marketing, workflow, and communications features. Not only that, but

you’ll be provided with tips on how they can best meet your needs. Google’s search

tool and other services can help businesses get organized and on the same page,

often for little or no cost. The new Google Apps will let businesses take their online

communications and data sharing to a new level. This book will examine ways in

which businesses like yours can communicate messages and make Web sites more

visible to prospective customers; it will go a step beyond what has previously been

said about Google to describe how clients and coworkers can use it to communicate

with one another more effectively.

These days, Google is much more than a directory of the Web’s contents. It’s on

the verge of becoming an integral part of many small business operations. Google is

itself a model for a 21st-century business. You can learn a great deal about how a

successful company operates by reading the sections that follow.

Googling Google: Researching an Internet Success Story

Plenty of books have written about Google and how it started. In a nutshell, the

business was founded by two men, Larry Page and Sergey Brin, who first met in late

1995 when they were graduate students at the University of Michigan. They spent a

lot of time and programming effort to come up with a complex algorithm for finding

content on the Web with amazing accuracy.

It should come as no surprise that the best way to find out about Google is to

Google the company history yourself. If you enter the search terms Google History on

the home page (http://www.google.com), you will see that the first returned result is

a link to Google Corporate Information: Google Milestones (http://www.google.com/

corporate/history.html). This will reveal a comprehensive and up-to-date timeline detailing

the company’s achievements. Here you will find personal anecdotes from and

biographies of Larry and Sergey (who are shown below), as well as a detailed history

of their company’s humble beginnings and remarkable growth. Don’t be afraid of being

bored. You won’t be. It’s all told with the straightforward and laid-back style that have

become synonymous with the name Google.

For more information, you can also scroll down to the bottom of any page on the

Google website and click on the link labeled About Google (http://www.google.com/

about.html). This will take you to a map of all of the products, services, and support

features that Google offers, as well as provide links to more corporate information.

The ‘‘take away’’ point here is that Google succeeds by providing a service that

everyone wants and needs: access to information and links to virtually any kind of

online content.

Information Sells

What’s the first lesson you learn from Google’s story? Having identified a need that

is shared by each one of the millions of individuals who go online every day, Brin

and Page stuck to their core business and kept improving it. They spent many years

building their company, slowly focusing on the basic activity of searching for content

on the Web. Only when that process became widely accepted did they begin to sell

ads that would appear alongside search results pages. Only after several years did the

company go public. Only recently hav