Influence

Editorial Reviews
Amazon.com Review
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Review
Influence is a joy to read. Cialdini deserves a pat on the back for breaking the mold. -- Contemporary Psychology

The materials in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology