The International Dictionary of Marketing

Product Description

Written in clear, unambiguous language, this important reference provides accurate descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Softcover.
Product Details

* Amazon Sales Rank: #2492734 in Books
* Published on: 2001-12-15
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 288 pages

Editorial Reviews

Review
Dictionary with in-depth coverage of marketing and related topics in unambiguous language, containing accurate definitions of the techniques, practices and technology, terminology and jargon used in every marketing field.

About the Author
Daniel Yadin lectures widely and is an experienced copywriter and practitioner in creative marketing communications. He is a member of the Chartered Institute of Marketing, a former course director at their training division, and a founding member of the Association of Independent Business Trainers. He has also written a number of marketing titles: Creative Marketing Communications, 3rd edition, Kogan Page, Public Relations, with Frank Jefkins, 5th edition, Pitman and Advertising with Frank Jefkins, Pitman, 4th edition.