Public Relations For Dummies

Product Description

Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
Product Details

* Amazon Sales Rank: #40123 in Books
* Published on: 2006-05-30
* Original language: English
* Number of items: 1
* Binding: Paperback
* 384 pages


Editorial Reviews

Review
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)

"...the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)

From the Back Cover
Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.

Discover how to

* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

About the Author
Eric Yaverbaum: Eric Yaverbaum co-founded Jericho Communications, a New York City–based PR firm, and served as its president for 21 years before moving to Lime Public Relations and Promotions, where he currently serves as a Managing Partner and Director of Client Services. He has more than 25 years of experience in the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology, and professional-services markets and in building brands such as Sony, IKEA, Domino’s Pizza, TCBY, Progressive Insurance, and American Express, among many others.
Eric has acted as corporate spokesperson on behalf of dozens of clients, including Domino’s Pizza, Hain-Celestial Food Group, Prince Tennis Rackets, and Camp Beverly Hills Clothing. He is a regular on the lecture circuit, speaking to professional organizations across the country on the art of public relations. He has been a guest on many national and regional television and radio programs and networks, including all of the network morning shows, FOX & Friends, and Larry King Live, to name a few.
Eric has written many articles for trade journals and daily newspapers on various topics in public relations and co-authored the best-selling book I’ll Get Back to You (McGraw-Hill) and Leadership Secrets of the World’s Most Successful CEOs (Dearborn). A graduate of The American University, Eric is an active member of the highly selective Young President’s Organization, where he served as Chapter Chairman from 2000 to 2003 and founded the “Walk a Mile in My Shoes” initiative that lobbied the U.S. House of Representatives and U.S. Senate to pass the bill calling for increased funding for stem cell research.

Robert Bly: Bob Bly is an independent copywriter specializing in traditional and Internet direct marketing. He has written lead generating sales letters, direct-mail packages, ads, scripts, Web sites, Internet direct mail, and PR materials for more than 100 clients, including IBM, AT&T, The BOC Group, EBI Medical Systems, Associated Air Freight, CoreStates Financial Corp., PSE&G, Alloy Technology, M&T Chemicals, ITT, Phillips Publishing, Nortel Networks, Fala Direct Marketing, Citrix Systems, and Grumman Corp.
Bob is the author of more than 45 books, including The Copywriter’s Handbook (Henry Holt), Selling Your Services (Henry Holt), Business-to-Business Direct Marketing (NTC), The Advertising Manager’s Handbook (Prentice Hall), and Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns (NTC). His articles have appeared in Direct, Business Marketing, Computer Decisions, Chemical Engineering, Direct Marketing, Writer’s Digest, Amtrak Express, DM News, Cosmopolitan, New Jersey Monthly, City Paper, and many other publications. A winner of the Direct Marketing Association’s Gold Echo Award, Bob has presented seminars on direct marketing and related business topics to numerous organizations, including IBM, Foxboro Company, Arco Chemical, Thoroughbred Software Leaders Conference, Cambridge Technology Partners, Haht Software, and Dow Chemical.

Ilise Benun: Ilise Benun is the founder of Marketing Mentor (www.marketing-mentor.com), as well as an author and national speaker. Her books include Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career Press), Self-Promotion Online and Designing Websites:// for Every Audience (HOW Design Books). Her work has also been featured in national magazines such as Inc., Nation’s Business, Self, Essence, Crains New York Business, Dynamic Graphics, iQ (a Cisco Systems magazine), HOW Magazine, and Working Woman.
Benun publishes a free e-mail newsletter called Quick Tips from Marketing Mentor, which is read by 7,000+ small-business owners and has been excerpted in many other e-mail newsletters, including Bob Bly’s Direct Response Letter and Early to Rise.
Customer Reviews

Public Relations for Dummies3
Public Relations for Dummies

-Public Relations For Dummies (For Dummies (Business & Personal Finance))a good introduction to public relations for someone who has limited knowledge in this field.

Pros:
-The yellow tear out sheet in the very front of the book gives a brief overview of the basics.
-The overall book layout.
-This book gives a nice overview of the fundamental points of the public relations field.

Cons:
-Public Relations for Dummies would probably not be a good book for someone who has a good working knowledge of the public relations industry or related industries.

Don't waste your money on this1
I was foolish enough to buy this from Amazon and it convinced me never to buy again any title that has the suffix ..for dummies. It is completely worthless, it is not a how to and it contains no purposeful concept for any sort of PR activity. If this edition has the additional CD... its worthless too, contain a complete crock of useless shareware and 30 day trial software.
The book is one long self-penned hagiography about how wonderful the author is and what a genius at PR he is. Well where this book is concerned that's true. It goes on at length discussing a thin veneer of material with little or no clear plan of attack. The book itself is an exemplary example of all that is wrong with PR. It is some exhausted title in a pre-remaindered condition that has been re-furbished in the emperor's new clothes that is the signature of the For Dummies title. Splash on a bit of yellow and black, slap in a few moronic cartoons and before you know, it a load of old cobblers is as bright as sixpence.
However it is called For Dummies for a reason- stumping up 20 pounds for this easily sorts the men from the Dummies. I, regretfully fall into the latter category in this case. But never again Wiley and Hungry Minds, never again.

Totally Missed2
I was at a disadvantage because there were no reviews of this book available prior to my purchase. Here is my remedy to that. Having my own business I wanted to learn how to utilize my opportunites at public speaking and appeal to the audience, media opportunities, and generally looking good. This is honestly the first "for Dummies" book I have purchased and wanted to take back. This book was written from the perspective of a PR person to other PR people/businesses. It is by no means directed or truly beneficial to the private business owner like myself trying to utilize the media and how to appeal to the public as the foremost authority. Save your money and find another book.