SEO - Search Engine Optimization Bible

Product Description

* This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
* One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
* Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
* Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

Product Details

* Amazon Sales Rank: #59471 in Books
* Published on: 2007-12-17
* Original language: English
* Number of items: 1
* Binding: Paperback
* 408 pages

Editorial Reviews

From the Back Cover
Increase your web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.

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Learn how to give your web site search appeal
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Target behaviors and draw the customers you really want
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Employ social media in your search engine marketing
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Optimize your site specifically for Google®, MSN®, or Yahoo!®
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Demystify the role of links and linking in search
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Understand robots, spiders, and crawlers
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Analyze your SEO efforts and see what works
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Make use of SEO tools available online
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Create a winning SEO plan
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Read interviews with over a dozen SEO experts

About the Author
Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, and CNET. She is the author of Google Powered: Productivity with Online Tools and coauthor of Google Analytics, both from Wiley.
Customer Reviews

GOOD SEO BOOK5
This book it's fantastic, it talks about very simple things that a person can forget sometimes.

This book is good but the topic doesn't warrant nearly this many pages4
But I did read it cover to cover. It's well written, properly edited (rare these days), and entertaining to read. It does contain some waffle, which means stuff that might be off topic. However, that could probably be resolved by a shorter page count. Search Engine Optimization is really not a complicated topic.

Lots of words and poorly organized 1
The essence of this book could have been covered in less than 50 pages. Lots of fluff and poorly organized with topics covered in multiple places. Best practices for organic search and PPC were intermingled so those focused on organic search had to pull it apart. Would have been helpful to have an SEO punch list/summary to follow for building a site or product category.

Did have some useful links to SEO tools but the interviews with industry guru's were worthless. Ultimately, the four page checklist we received from our SEO consultant was much more helpful than this entire book.