Mastering Photoshop CS3 for Print Design and Production

Product Description

Unlike the early days of Photoshop, for several years now most Photoshop books have been aimed at photographers; there is a big hole on the bookstore shelf that needs to be filled by a Photoshop book that is geared specifically towards graphic design professionals and production artists. This core audience should not have to wade through useless chapters of content geared towards other users of the application, namely professional photographers, web designers, and video editors.

Mastering Photoshop for Print Design and Production sets graphic designers and production artists in the right direction when implementing the latest version of Photoshop into their everyday workflow. It demonstrates how to use Photoshop for all aspects of print, from simpler tasks such as basic color correction and masking, to more advanced tasks such as color management, utilizing layer comps, and troubleshooting and automating RGB-to-CMYK color conversion.

Entirely four-color throughout, Mastering Photoshop for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes:

* A "by pros for pros" approach: The author is an active professional working in graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills.
* Real-world examples: Running throughout the text are examples of how the various skills are applied in scenarios faced by real practitioners.
* Skill-based teaching and hands-on exercises.
* Companion files for tutorials and projects are provided on the accompanying CD-ROM.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Product Details

* Amazon Sales Rank: #103651 in Books
* Published on: 2007-07-17
* Number of items: 1
* Binding: Paperback
* 573 pages

Editorial Reviews

From the Back Cover
Unlock Your Creativity with Photoshop and Design More Powerful Images

Photoshop has always been an essential tool for design professionals. Now the newest release adds even more power with new productivity and workflow enhancements, editing tools, and compositing capabilities.

This comprehensive guide shows you how to work with all of the new features of Photoshop CS3 and effectively integrate them into your everyday print design and production workflow. Photoshop expert Ted LoCascio clearly demonstrates how to maximize the software for optimum printing quality. He walks you step-by-step through everything from simple tasks such as basic color correction and masking to more advanced steps including managing color and building layer comps.

With pages of full-color examples that show you how to apply your new Photoshop skills to real-world situations, this in-depth reference will improve your overall workflow and help you enhance and prepare images more effectively than ever before.

Coverage includes:

* Selecting the right brushes and manipulating specific areas of an image
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Adding color to bring your graphics to life
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Retouching like a pro and preparing for print
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Combining image layers to create dynamic print graphics
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Enhancing the details of your image using sharpening tools
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Choosing the right layer styles and filter effects
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Editing Raw files, TIFFs, and JPEGs with Camera Raw

Discover How to Take Your Photoshop CS3 Skills to the Next Level

Modify Images with Fully Customizable Brushes and Drawing Tools

Take Advantage of the New Nondestructive Smart Filters

Gain Control over Print Quality to Produce the Richest Images

Put Your Skills into Practice Using Sample Images from the Enclosed CD

About the Author
Ted LoCascio is a professional graphic designer, an instructor in digital graphics, and an expert in InDesign, Photoshop, Photoshop Elements, Illustrator, and QuarkXPress. He served as senior designer at KW Media and the National Association of Photoshop Professionals (NAPP), and has created layouts and designs for many successful books, videos, and magazines. LoCascio is also the author of several books on digital imaging and desktop publishing, including The InDesign Effects Book and Combining Images with Photoshop Elements (both from Sybex), and many video training titles available from Lynda.com.
Customer Reviews

Mastering Photoshop CS35
The booking has all the information about applying spot color to repairing image. The big plus is the CD that come with the book.

A guide for any Photoshop would-be professional.5
Design professionals seeking a clear Photoshop guide learn how to take introductory skills in the program to the next level with Mastering Photoshop CS3 for Print Design and Production. All the latest, new features of CS3 are presented by a Photoshop expert who covers everything from selecting brushes to manipulate specific image areas to combining image layers for more effective graphics results. Any who have either an older version of Photoshop under their belt or who want more applied skills will appreciate the author's professional expertise in graphic design, which translates well to a guide for any Photoshop would-be professional.

Diane C. Donovan
California Bookwatch