Business Strategies for the Next-Generation Network

Product Description

After reviewing the failed attempts of carriers to retool for the future, this book describes the technologies and capabilities supporting next generation services, focusing particularly on multimedia interactive services, TV, and video-on-demand. The author looks at the IMS layer and how it interworks both downwards into the QoS-enabled IP transport layer and upwards to enable new kinds of applications. Equal attention is paid to the business models of stakeholders in the value chain, including carriers, service providers, broadcasters, and production companies. The author discusses how carriers have attempted to remodel themselves as IP companies, before detailing more innovativebusiness models,
Product Details

* Amazon Sales Rank: #1510072 in Books
* Published on: 2006-12-07
* Original language: English
* Number of items: 1
* Binding: Hardcover
* 312 pages

Editorial Reviews

Review
… reviews the failure of previous attempts to start fresh with such concepts as broadband ISDN, covering the net., TV and IT systems. He also describes efforts by carriers to build newness in and transform themselves into enterprises without legacy systems, which leads to the business and technology issues of maintaining the idea of NGN, if not the reality. He then focuses on business strategies for both old and new players as they attempt to win over the consumer market. The result is both absorbing and alarming …
— In Book News Inc., June 2007