blink- The Power of Thinking

Product Description

In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.
Product Details

* Amazon Sales Rank: #1348 in Books
* Published on: 2007-04-03
* Released on: 2007-04-03
* Original language: English
* Number of items: 1
* Binding: Paperback
* 320 pages

Editorial Reviews

Amazon.com Review
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

From Publishers Weekly
Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine
Gladwell, the author of 2000’s The Tipping Point, reaches to create another popular intellectual phenomenon by overturning received wisdom about how we make decisions. As in his articles for The New Yorker, where he works as a staff writer, the anecdotes throughout Blink are lively and entertaining. But the sheer quantity of stories about everything from sip tasters for Coca-Cola and the Pepsi challenge to gut reactions to "fake" art overwhelms the main theme of the book; many critics feel Gladwell isn’t entirely sure what his theme is. David Brooks of The New York Times Book Review sums up the critical consensus nicely: "If you want to trust my snap judgment, buy this book: you’ll be delighted. If you want to trust my more reflective second judgment, buy it: you’ll be delighted but frustrated, troubled and left wanting more."

Copyright © 2004 Phillips & Nelson Media, Inc.
Customer Reviews

The art of split-second thinking5
There are almost one thousand reviews for this book, most are positive, do I need to submit one? Yes.

The author discusses split-second thinking, or "in the blink of an eye" speed of thought. He postulates that those rapid decisions are usually better. He backs it up with many examples of decisions made with more time, more information, and more discussion that turned out wrong, when the initial decision was actually the correct one. How does this happen?

The subconscious mind processes many inputs and helps to steer our decisions. It is usually right and we need to trust it more often. I trade financial products and I have found that too much information does not give me a clearer picture of what is going to happen, especially in the short to very short term future. I don't know how many times each week while looking at the market, I get this flash of go long, or go short. I have started tracking these thoughts and they are correct almost 90% of the time. How is that possible? I don't know, but I assume my subconscious mind picks up small clues that my conscious mind misses, or needs more information to form an opinion.

The whole process is very exciting and while I can't explain the details, I can verify the results. Another book that delves deeper into the thought process and the subconscious decision-making process is Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less an excellent book, which I read a couple of years ago and I think I am ready to pull it off the shelf and give it a second read.

Great book even if I don't agree with it...4
The book is based on an interesting premise and the writing style is very easy to read, it really sucks you in. I personally REALLY like Malcolm Gladwell's books/lectures/ideas -- he's defeinitely one of my favorites.

Note that after reading this book I'm not convinced that I completely agree with the fundamental arguement it's trying to make. I also didn't like it as much as Gladwell's previous book, Tipping Point. But, I don't want to sound overly critical. What I consider high quality writing isn't based upon whether or not I agree with the arguement the author is trying to make. The ideas are unique and creative and that alone is basis enough for me to give this book four stars. One last note is that you might want to look at the rebuttal to this book titled Think! (I have not read it but if you find Blink interesting you would probably also like Think!).

Intuition is No Simple Subject Matter to "Thin-Slice" - Gladwell does it Well!5
Gladwell (intuition/"thin-slicing"), Coleman (emotional intelligence/"limbic high-jacking"), De Bono (lateral thinking/"water logic")... Brains within brains... Thinking without thinking... Thinking about thinking... The states of non-duality and no-mind of not thinking at all and just being...

The lotus of consciousness is still flowering, it seems... The pollen of popularization is still spreading across the printing presses... And we, the readers, violently sneeze out the allergies of oblivion as we thumb through the pages of these operating manuals for our consciousness...

Excuse the late-night reviewing poetics. Seriously: be glad Gladwell writes so well - intuiton is no simple subject matter to "thin-slice."


Pavel Somov, Ph.D., Author of "Eating the Moment: 141 Mindful Practices to Overcome Overeating One Meal at a Time" (New Harbinger, Nov. 2008)