Raving Fans: A Revolutionary Approach To Customer Service

From AudioFile
The story of a golfer and his male fairy godmother who guides him through encounters with outstanding service in a variety of business settings is an eloquent parable about customer service. The three-part formula: First, decide on a vision-a level of service that perfectly reflects what you want to give customers. Second, discover the specific needs and expectations of your customers and weave them into your vision of how to serve them. Third, deliver your vision a step at a time, being absolutely consistent before stepping up the service to the next level. Everyone serious about customer relationships should hear this. T.W. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.

-- Jim Pattison President, The Jim Pattison Group
"A great commonsense approach to customer service"

-- Lynn Posluns President, Fairweather
"Our strategic customer service plan is based on Raving Fans. It has helped focus our energy on this critical area. A must read!"

-- Eamon Ryan President, Lexmark Canada Inc.
"An easily understood message and one every organization needs to hear."

-- James F. Nordstrom Co-chairman of the Boaard Nordstrom, Inc.
"Making your customers Raving Fans is the competitive edge today. This book can jump-start you in that direction."

-- Jim Pattison President, The Jim Pattison Group
"A great commonsense approach to customer service"

-- James F. Nordstrom Co-chairman of the Boaard Nordstrom, Inc.
"Making your customers Raving Fans is the competitive edge today. This book can jump-start you in that direction."

Product Description
"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.


Inside Flap Copy
Told in the parable style of The One Minute Manager, RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. RAVING FANS includes startling tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans. --This text refers to the Audio CD edition.

About the Author

Ken Blanchard is the Chief Spiritual Officer of the Ken Blanchard Companies. He is the coauthor of The One Minute Manager, Raving Fans and many other international bestsellers. His books have combined sales of more than eighteen million copies in more than twenty-seven languages.