Mastering Public Relations (Palgrave Master Series (Business)) by Anthony Davis

Product Details
Amazon Sales Rank: #3108440 in Books
Published on: 2007-08-10
Binding: Paperback
240 pages
Customer Reviews

A detailed, academic look at public relations
The academic side of public relations is often overlooked, but author Anthony Davis plunges in and takes a formal look at the often misunderstood practice of PR. Davis has given a lot of thought to the theories that drive PR, and the various behavioral and attitudinal models PR professionals should know. Occasionally, this gets densely academic, as he loses sight of the forest to dwell on specific trees. But, Davis is diligent in presenting almost every environmental factor that affects the practice of PR. With regard for the amount of work it would take to put all the ideas he has gathered and generated into practice, we recommend this book to veteran PR professionals, to the author's fellow academicians and to students, who should use it for background to complement their PR courses.