Negotiate to Win: The 21 Rules for Successful Negotiating by Jim Thomas

Product Details
Amazon Sales Rank: #927458 in Books
Published on: 2005-09-01
Format: Bargain Price
Number of items: 1
Binding: Hardcover
320 pages
Editorial Reviews

From Booklist
Americans as a whole are really bad at negotiating. We find haggling to be beneath us and we're uncomfortable with it, yet we feel cheated when we don't get the best deal possible. World-class negotiator, author, and attorney Thomas takes his cues from cultures where negotiating is celebrated as an art. While India or the Middle East may come to mind, when it comes to masters of negotiation, Japan tops the list. Thomas explains that the American way of logic and reasoning is persuasion, not negotiation, and you can persuade until you're blue in the face and still get nowhere. The art of negotiation is allowing your counterpart (don't think of them as your "opponent") to save face, which means always giving some concessions to get what you really want. "Beating" your colleague is not a way to create long-term relationships, but a "win-win" solution is. Thomas presents 21 powerful rules of negotiating, plus gives "Quickies," specific tips on how to negotiate with your boss, spouse, child, car dealer, contractor, and more. Inspiring. David Siegfried
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June Blocklin, Vice Chairman, Young & Rubicam
"...The only negotiating book you'll ever need. It's required reading for anyone who wants the edge in negotiating."

Mike Matz, Executive Director, Campaign for America's Wilderness
"Jim Thomas offers keenly practical guidance on how folks like you and me can become successful negotiators."
Customer Reviews

Very Solid and Practical Advice
Negotiate to Win by Jim Thomas is an excellent book for anyone in the business world that would like to brush up on their negotiating skills. The advice is practical and easy to follow -- no fancy formulas or slick acronyms here. Jim's ideas are based on real world experience; not just academic research. Whether you are buying or selling, this book will help you improve your negotiating approach and tactical skills. Every time I read the book a new idea pops that helps me negotiate better deals.

A must read!

A High Quality Book
According to Kurt Lewin, "There is nothing as practical as a good theory". This is an apt comment in reference to Jim Thomas's book "Negotiate to Win: The 21 Rules for Successful Negotiating". The author methodically and clearly explained his 21 rules for successful negotiations in a readable and humorous manner, in a way that readers can easily implement them.

Jim Thomas stresses the need for win-win negotiations and how to achieve them. When carrying out effective negotiations is spelled out as clearly and cogently as they are in this book, their application to the complex world of negotiations becomes self-evident. The author does a good job of presenting the negotiation process in an easy to read and understand manner that is both useful and practical to all those that are interested in achieving successful and effective negotiations. Novices will be provided a path whilst the seasoned practitioners will find affirmation.

While the book is an excellent guide for people involved in negotiations in the corporate world, it is also a valuable resource in the home and other scenarios.

Great Book easy and fun to read
Unlike Herb Cohen's book "Negotiate This" Negotiate to Win: The 21 Rules for Successful Negotiating will teach tricks of the trade from page one. This book will lay out how to start the negotiation, how to react to first offers, how to get to a great postion to counteroffer, and finally how to realize when someone is at the bottom line. It is easy to understand and fun to read. The tips and the practices can be used in real life scenarios from day one and incorporated into negotiations immediately, even with no practice. The rules will help in every scenario and show how the other side may react to concessions, counteroffers, nibbles and krunches. I highly recommend this book to anyone it is the best book on negiations I have read.