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Thursday, February 21, 2008

Business Strategies for the Next-Generation Network (Informa Telecoms & Media) by Nigel Seel


Product Description

After reviewing the failed attempts of carriers to retool for the future, this book describes the technologies and capabilities supporting next generation services, focusing particularly on multimedia interactive services, TV, and video-on-demand. The author looks at the IMS layer and how it interworks both downwards into the QoS-enabled IP transport layer and upwards to enable new kinds of applications. Equal attention is paid to the business models of stakeholders in the value chain, including carriers, service providers, broadcasters, and production companies. The author discusses how carriers have attempted to remodel themselves as IP companies, before detailing more innovativebusiness models,
Product Details
Amazon Sales Rank: #779940 in Books
Published on: 2006-12-07
Number of items: 1
Binding: Hardcover
312 pages
Editorial Reviews

Review
reviews the failure of previous attempts to start fresh with such concepts as broadband ISDN, covering the net., TV and IT systems. He also describes efforts by carriers to build newness in and transform themselves into enterprises without legacy systems, which leads to the business and technology issues of maintaining the idea of NGN, if not the reality. He then focuses on business strategies for both old and new players as they attempt to win over the consumer market. The result is both absorbing and alarming
In Book News Inc., June 2007